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HomeFashionIce Spice Brought an Iconic Y2K Brand to the Grammys 2024

Ice Spice Brought an Iconic Y2K Brand to the Grammys 2024

Ever since Ice Spice burst onto the music scene, the Bronx-born rapper has consistently nailed Y2K style, both on stage and on red carpets. You didn’t expect her to not channel the naughties at the Grammys tonight, did you? 

This evening, the Best New Artist nominee not only embraced early-2000s fashion, she also enlisted Baby Phat to do so. The rapper described her look best, saying that it’s fit for a “Bronx Baddie.”

If you were around during Baby Phat’s heyday, you’ll recall that it was the brand of the naughties. A hip-hop sensation, it was beloved by stars such as Missy Elliott,  Lil’ Kim, and Jennifer Lopez, and at one point, was a worldwide empire valued at over $1 billion. 

Video: Courtesy of Vogue

After reviving the label last year, designer Kimora Lee Simmons felt that Ice Spice was the perfect star to infuse the brand with a fresh, current red carpet moment. To do so, the duo collaborated on a special Grammys design that consisted of a fur-trimmed denim jacket and sweeping skirt with a train. A big, gold cat-logo belt and a cross pendant necklace finished off the look. (Baby Phat is known for many things, but subtlety isn’t one of them.)

Simmons tells Vogue that working with Ice Spice for the Grammys was a fashion match made in heaven. “As a brand with a legacy deeply embedded in the music industry, we took joy in dressing Ice Spice, who’s had an outstanding year in music,” she says. “Baby Phat’s legacy of shaping style in the hip-hop community continues, seamlessly merging the past and present.” Take the stylish moment as a sign, then: Y2K fashion will be trending for the foreseeable future. 



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