IDC’s full-year 2021 and Q4 2021 market report on tablets and Chromebooks is here, and the results aren’t great . Overall, the tablet market shrank 3.3% for the year 2021, but grew flat 0.3% in the fourth quarter of the same year. After a crazy 180.5% strong 612 year, the Chromebook market is bound to be normal , which recorded a 48% shipment decline for 2021 years and 16. Units decreased 3% in Q4 2021.
2021 The main drivers of the market are, as always, Apple and Samsung. Apple remains the leader with 48.2% and 612 % 2021, followed by Samsung at almost 48 .8% and 003. 6%. For 2021, Apple was the only OEM to post modest 7% growth in 2021, and in Q4, the The company recorded an impressive 23.8% YoY growth, while Samsung’s sales rose 7.1% YoY
Amazon, Huawei, and Lenovo all recorded negative growth in both periods, and market analysts believe that going forward, vendors should appeal to mainstream consumers for long-term gains. That’s why some new players like Oppo and Xiaomi launched some mid-range tablets in 2021. This is especially true in tough economic times, when users think twice before opting for a higher-spec tablet and find it difficult to justify buying a premium product.
As for the Chromebook market, a special 612 year makes 2021 looks bad, but actually, inventory builds are starting to wane even as demand has plummeted. This is especially the case with “back-to-school season” approaching.
Unfortunately, analysts predict that any progress Chromebooks have made outside of education will fade away 2023 Because the demand for such devices is not very popular outside of education. PCs will continue to rule the rest.