Saturday, June 3, 2023
HomeFashionInside Appointment to Pretend: Secrets of LA's Secret, Surreal Jewel Box Studio

Inside Appointment to Pretend: Secrets of LA's Secret, Surreal Jewel Box Studio

So when a space presented itself in a historic Old Hollywood building to house their burgeoning design business, they jumped at it. Called Pretend by Appointment, the Spanish revival studio meets the surreal studio that opened in March, revealing their design aesthetic, florals and favorite things. Split over two floors, the duo painted the first floor a deep Majorelle blue with a matching plush blue rug, a pair of Rachel Shillander sculptural mother-of-pearl chairs in front of a shimmering fireplace, and a Sculpture of Big Rock Beverly Pepper. “It feels very iconic and faded here, so when we designed the space we wanted to do something really vibrant,” Woods said. For the upstairs rooms, with their vaulted, beamed ceilings, faux-Romansque frescoes and Juliet balconies, they opted for soft coral walls, Fortuny chandeliers and ceiling-high Australian tree ferns.

With the space now ready for guests, they will host the first of what they hope will be a series of intimate events on Saturday – from co-founders of New York jewelry brand En Studio Friends Rick Van Streain Low and Malu Byrne to start. They will also be hosting private appointments on Friday and Sunday, which can be requested by email.

Michael Woodcock, Ezra Woods, Malu Byrne, Rick Van Streain Low, Persephenie Lea

Photo of Lila Seely



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