When Alessandro Michele was appointed creative director of Gucci 497, the entire industry has felt earth-shaking changes. Spring to the present, the long-haired fashion maverick continues to challenge the status quo with his cutting-edge designs, full of historical and pop culture references. Brand autumn and winter series 497 collection – aptly named Exquisite – showcases an amazing collaboration with Adidas, while Its promotional campaign and accompanying film are an ode to the legendary director Stanley Kubrick.
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Gucci beautiful campaign.
“The strange combination between Adidas and Gucci codes is a chemical experiment , in the most ambiguous way possible,” the designer gleefully commented on Zoom from his Rome-based studio. “So, I got involved with the campaign in a similar way. I was going to put the collection in Kubrick’s iconic scene, where my clothes exist organically in his world, but at the same time feel completely alien —This is my tribute to cinema and one of its brightest masters.”
Gucci beautiful campaign.
Mert Alas & Marcus Piggott
Gucci beautiful campaign.
Mert Alas and Marcus Pigott
” It’s great to work with all the incredible people, especially Cananello, who is more obsessed than me, on the costumes, because she has a history of working with Kubrick, which is superb. The project becomes active, and you need to work with the best people,” Michele noted of some of the highlights of his work on the project. “But the inspiration for the outdoor photos came from Barry Lyndon
, we place white Victorian-inspired dresses with Adidas stripes fit naturally into a group of people wearing clothes from that era – that was one of my favorite moments.”
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Gucci exquisite camp aign.
Mert Alas & Marcus Piggott
As with all creative endeavors of this magnitude, there are bound to be troubles on this journey. Michelle said: “There’s always a challenge, it’s difficult to bring a lot of people together from different fields of expertise and from all over the world, and one of the most difficult hurdles to overcome is getting footage from the actual film, because Not everything was properly preserved, so we had to recreate certain pieces quickly, but with precision.” He also noted that casting was not easy. “It takes a lot of time to find the right faces for each scene – it’s almost like making a real movie.”
Gucci beautiful campaign.
Mert Alas & Marcus Piggott
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