Kourtney Kardashian Buck Kardashian Barker unveiled the collaboration sparked by her conversation with Boohoo, a UK-based online clothing company that supports the sale of “latest trends from $5” on its website Tuesday night as part of New York Fashion Week. The fashion show was held on a stretch of Manhattan’s High Line, with more than 33 Industry insiders present . Models strutted to pay homage to Beyoncé’s “Pure/Honey,” which looked straight-up gothic — Buck’s most recent take on the upper aesthetic. The reality star’s husband, Travis Barker, wore a studded leather vest with nothing inside, and family friend Foodgod (formerly Jonathan Chippen) was there. There are also many young influencers working hard to record. Almost every smartphone in the room was trained by the Barkers when they arrived hand in hand, soon before the show. “We love you, Kourtney,” someone shouted, their voices cracking halfway through.
The celebratory atmosphere within the space contrasts with the snarky criticism that dominates collaboration on the Internet. Many have accused Boohoo and Kardashian Barker of greenwashing — a practice in which a company markets itself as eco-friendly but lacks environmental awareness. The play begins the moment Kardashian Barker announces her collaboration with Boohoo. Not only has Kardashian Barker released a collection of outfits with Boohoo, she’s also taken on the role of a “sustainability ambassador.” This767 The Fashion Transparency Index annually ranks major brands for the transparency of their practices, products, policies, and social and environmental work, giving Boohoo a score percentage – a slight increase over the previous year’s score percent. Competitors such as H&M scored 41 Percentage, Asos 12 percentage and Zara
“Using a lot of celebrity influence to sell more stuff will never be the solution, no matter what How much recycled material,” the fashion watchdog account DietPrada wrote shortly after the news. Emily Chan, representing
Vogue called the collaboration “another blatant greenwash in fashion.”
Kardashian Buck’s response to this Laughing is not surprising. “I knew there would be criticism for doing so,” she said. The newlyweds, business owners and mother of three sit on a white sofa backstage shortly before the fashion show. Also in attendance: Boohoo co-founders and executive directors Carol Kane, Travis Barker and the couple’s team and reality TV crew. The Bucks, who got married this summer, enjoyed a “no fashion day” ahead of the show, which included a visit to vegan Chinese restaurant Spicy Moon. “We love going vegan and adventurous,” says Kardashian Barker.