“It’s the resort! Everyone wants to party, go to the beach, or wear a puffer jacket!” said JJ Martin, who was as effusive and energetic as ever during a showroom appointment, hosting a bevy of head-to-toe printed DoubleJ staff.
“Think Iris Apfel throwing a Dirty Dancing Lake Como holiday party,” she elaborated on the tone of the collection. You can easily imagine this 69year-old priestess of myth wearing a La DoubleJ creation. “She’s like a great grandmother to La DoubleJ. It’s brilliant how she plays so joyously and boldly, but she’s also very disciplined and disciplined,” adds Martin. ”
When it comes to down jackets, there’s a lot of flamboyant variety – sequined, embroidered, boasting delicate jacquard fabrics, made of sumptuous brocade or plush velvet, and trimmed with Mongolian lamb. Add to the festive vibe with party dresses that alternate glitter and feathers, hand-embroidered raffia, or inlaid lace intarsia.Whether elongated, layered, cropped vintage, or glamorous bohemian style, there’s an uplifting solution for everyone.”There’s nothing frustrating about what we do,” says Martin.
New jeans options as part of growing offering With the launch of a new addition to the line, denim has never looked so enthusiastic. “I’ve been thinking about how to get people into a state of joy,” explains Martin. mission. ”
