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HomeFashionLeBron James is the innovator behind Rimowa's new wine cooler

LeBron James is the innovator behind Rimowa's new wine cooler

The daytime temperatures in Napa Valley this October were mild, However the nights are cool. This feel-good vibe was even more evident last weekend with the arrival of German luxury luggage specialist Rimowa, who opened a store at The Estate in Yountville to preview their latest aluminum-clad accessory: the Twelve-Bottle Box.

This piece – according to the label, can “accommodate any standard profile – from Bordeaux to Burgundy, plus wider Champagne Bottle” – also features Rimowa’s signature anodized fluted metal, leather handle and smooth corners, giving it a retro aviator look. Generous cushioning protects the boat, and there’s even a TSA-approved lock for added security.

by Rimowa

But the pedigree in twelve bottles is particularly impressive: if not for LeBron James, this Design simply cannot exist.

In addition to his GOAT basketball player status, James is a major wine connoisseur, the whole idea was a few months ago when he flipped through the brand’s archives , he started paying for the Rimowa wine cooler. After he saw an old model that could hold both a wine bottle and a goblet that sparked the discussion, James asked about the possibility of a new multi-bottle carrier and tracked the progress of the case as Rimowa’s engineers worked on it. develop.

After all, James is known for his impeccable style and attention to detail: Thom Browne shorts, fuchsia Ambush Nike Air Force One’s, Van Cleef & Arpels Alhambra bracelet all included inside. So the informal collaboration between James and Rimowa, stylish and uncompromising, feels like a smart move on both ends; the twelve-bottle set looks good and works.

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