The Little Mermaid may be in some of the The major film markets were bombed) Asia, but in the Philippines it was a huge success. Disney’s live-action remake of 1989 The classic animation is currently the Southeast Asian country’s top-grossing film of the year with $5.8 million in grosses, surpassing Hollywood’s two biggest global hits of the year – Universal’s Super Mario Bros. movie ($2.2 million) and Marvel’s Guardians of the Galaxy Vol. 3 ($4.7 million).
“Obviously, the Philippines is a great market for us,” said John Hsu, Disney’s senior vice president of studio operations in Asia Pacific. “It’s rare, but it’s The Little Mermaid’s largest territory to date in South East Asia, our third largest sales market in Asia Pacific after Australia and Japan, and our06 the highest earning region in the world,” he said.
Elsewhere in Asia, the picture is not so bright. The Little Mermaid underperformed amid racist backlash in two bigger markets, China and South Korea Talking about black actress Halle Bailey playing Ariel on social media. The film grossed just $3.6 million in China and $5 million in South Korea, well below what other Disney live-action remakes have grossed in South Korea. The Jungle Book () and “The Lion King” () in China is downright blockbuster, won $37 Millions and $91 Hundreds Ten thousand. In Korea, Aladdin ( Spent $91 million and Beauty and the Beast () brings $24 . 5000000. Disney declined to comment on The Little Mermaid performance in those countries.
Xu said that in the Philippines, not only are there no such negative factors, but Pele’s performance is also widely recognized by Filipino movie audiences. “They really love Halle Bailey as Ariel and her as the new princess,” he said.
“ The Little Mermaid is a standout standout in the Philippine market this year,” said Asia-focused exhibition industry said Rance Pow, president of consulting firm Artisan Gateway. Bao noted that the movie has done better than any other Hollywood film this year, but it still falls short of the heights of other Disney live-action remakes released in the Philippines pre-COVID- Aladdin Earn $ millions and The Lion King cost $ 2 million.
“It could be because the Philippines is still on the rise again,” Bao said, as the theater market continues to recover post-COVID-19.
In the US, The Little Mermaid has been doing well despite some concerns about Bailey’s casting protest. The movie has earned over 78 Million Dollar May Release . Box office analysts think it’s going to top 120 The domestic transportation volume of million dollars is close to the domestic transportation volume of Aladdin $681.6000000.
Hsu sees several other contributors to The Little Mermaid Great success in the Philippines: the country’s young Demographics, the market’s strong nostalgia for Disney’s original animation, and an enduring love of music and singing that are ingrained in Filipino culture. He credits Disney’s marketing team in the Philippines for using these factors to run a particularly effective campaign for the film.
Poster for The The Little Mermaid on the Primex Building in Manila, the largest billboard in the Philippines. 1235516178
“We did a comprehensive” they carried out in all media campaign, but what they really focus on is social media, leaning toward music, nostalgia, and Princess Ariel,” he said, noting that Bailey sang “Part of Your Love” on The Little’s lead single. World” Mermaid soundtrack hit #1 on Spotify Philippines, outsold 13 Millions of games out there.
“Internet usage in the Philippines has increased significantly post-COVID,” he added. “As a result, the team has put a lot of effort into TikTok, recruiting influencers to promote the video by performing their own version of Ariel’s song.” Movie. This really raised the profile and word of mouth of the film, which ultimately led to a strong opening. ”
Some viral comedy posts created by Filipino TikTok influencers using the brand created by Disney The Little Mermaid Effect, below.Elsewhere in the Manila area, the enthusiasm of movie fans is reflected in moviegoers dressed as mermaids Cosplay with the Mermaid for a screening of the special event movie.
