This season with Margaret Howell The lookbook and video of the (Margaret Howell) series found the designer in a particularly good mood. The bread-and-butter staples in her effortless but impeccably crafted products are all there and right, but with the help of her longtime stylist Beat Bolliger, there’s also something intriguingly out of place: the lip peeks at the shirt neckline in the thick knit the top of a vest; a shirt with a scarf tied at an angle; the top is simply tucked loosely into the trousers, revealing an unexpected torso. In 76, Howell remains a veteran of British casual tailoring, but the youthful spirit of her clothing lives on—present .
As always, these are tactile garments worth seeing up close; touched and flipped to reveal the extraordinary craftsmanship that underpins them. Howell and her design team revisited pieces from the brand’s extensive archive, gently updating some of her staples through exaggerated proportions – loose-fitting knits, bomber jackets, crisp white shirts, and men’s trousers. A well-considered loose fit, while the women’s trousers are coming in navy pinstripes and crisp off-white, but with a cinched or elasticated waist for easy wearing. The subtle yet seductive palette cycles between Howell’s beloved ochre and chocolate brown, and the moss green hue that’s especially striking on knitwear.
Perhaps the most interesting is the latest chapter in Howell’s collaboration with Fred Perry. Debuting at 2018, their tennis-inspired collection seamlessly blends their worlds in Together, this time they came with a selection of butter-soft knitted polo shirts, zip-detailed sweatpants and orange peel knitted sweater vests. While she may not be known historically for activewear, Howell’s broader emphasis on comfort ensures that the two worlds fit together more subtly than you might think. Browsing the hanger that mixes Howell’s mainline with her popular MHL spread, it’s not hard to imagine a few sporty Fred Perry pieces being mixed in as well – all easily embodying Howell’s very British cool brand. Howell Earl knew very well that, after all, it was the slow and steady who won the game.