“Independence is very important to me today. It allows people to discover you in a natural way, because you are not so visible in the market.” Massimo Alba (Massimo Alba) in his showroom as an impromptu and angry anarchist demonstration passed by in Navigli. When the sirens sounded, Alba remained unflappable.
Alba has spent decades perfecting his practice as a maker of unpretentious, luxurious and modest bohemian clothing: now he is turning his attention to understanding How he was able to tailor his products to the psychology of his customers, especially younger ones. “I’m interested in the attitude of the man, it’s part of his identity. The way he puts his hands in his pockets, the way he wishes to stand.”
Pursuing his instincts, i.e. streetwear teens will be looking for something a little less cheeky but just as important For comfort , Alba showed off multiple variations of his popular sloop suit, featuring Wool and cashmere blends in rich colours, with the occasional Prince of Wales check. Artist jackets, soft military tunics, new variations on his typical haute knitwear (the cashmere blend Aran and the vibrant mohair/silk/wool combo are particularly great), and some glamorous and casually woven ties complete Alba’s pair Proposals for intergenerational fresh expressions of emerging sophistication.
These outfits look sophisticated, but don’t have definition: you can Imagine the young Milanese that Alba recruited for his videos and picture books—and, more generally, independent-minded young men—using them as the building blocks of an emerging aesthetic in real life. While formalwear is distinctly archaeological in its tailored fit and traditional outerwear paradigms, trousers and shoulders are cut to allow freedom of movement and provide comfort. On the way to meet the anarchists, I mentioned that my younger son asked for a suit for his birthday this week, and Alba punched the air saying: “That’s it!”
