Netflix and toy maker Mattel signed a long-term deal to bring more Barbie programmed the streamer.
The first project under the multi-year content partnership is an interactive special titled Barbie: An Epic Road Trip , which premiered in October . The deal will allow Mattel Television to produce series and specials based on Netflix’s iconic Doll series, as well as non-exclusive titles that will air on various outlets around the world.
Epic Road Trip will follow Barbie “Malibu” Roberts, Barbie “Brooklyn” “Roberts, Ken and Skipper take a cross-country road trip to find shelter for animals — but New York also has a potentially life-changing opportunity. Viewers will be able to shape the story through interactive elements, with more than 100 decisions and
“Barbie: An Epic Road Trip
Soulie and Christopher Keenan, Mattel TV veterans Vice President of Global Content, Executive Produced Specials. Ann Austen is co-EP and lead writer; Aury Wallington is writing, and Conrad Helten is series director. Mainframe Studios, which has worked on several Barbie projects including Mermaid Power and It Takes Two
“Giving viewers the opportunity to choose a different version of Barbie’s story is a new way for Mattel Television to deepen the experience of watching Barbie content for audiences around the world,” Keenan said in a statement. “As kids and parents immerse themselves in the world of Barbie, they can join Ken and sister Skipper in making tons of adventures for Malibu and Brooklyn, making choices for characters at every turn. This new form of narrative Full of possibilities.”
Trailer for Barbie: Epic Road Trip as follows.