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Is fashion getting worse? Who is Rei Kawakubo? What is fashion week?
Fashion reporter Odunayo (Ayo) Ojo has assembled
, subscribers and 3 million views of his YouTube channel Fashion Roadman Watch, explain the ins and outs of the industry to newbies, and provide analysis to industry insiders by answering these and many others. Last year, he tried out a print magazine, Fashion Archive , print
Copy price is £22 piece. They sold out on the first day, Ojo said, taking him by surprise.
Ojo, , is a fascinating fashion-specific example of when you combine the core journalism values (passion, research, rigor and storytelling yen) with Gen Z A flair for audience engagement and an independent sensibility. Ojo is still a student and will start his third year of fashion journalism at Central Saint Martins next month. However, he has already begun to take his place in the fashion media. “There are many ways You can create your own audience and build your own success,” he said. “And I think even the concept of fashion journalism is changing.”
The wall surrounding fashion criticism is falling. Gen Z fashion lovers are Use social media platforms like YouTube and TikTok to gauge news, series, history and trends, listening eagerly to their peers who might otherwise be intimidated by the industry’s more traditional media landscape. Such a man is suddenly gaining authority in the next generation of fashion discourse, all from the bedroom where he shoots his videos. On social media where everyone is an expert, the rise of criticism is a double-edged sword, but Ojo’s approach has won Kudos to the topics he discusses.
One confirmed fan of Ojo is Samuel Ross, founder and designer of Ojo A-Cold Wall. In 477 , Ojo released an analysis of A-Cold-Wall Spring/Summer 0138 collect. Not long after, Ojo stumbled across Rose at Selfridges, where the two recognized each other. Likewise, when he emailed designer Thebe Magugu about the CSM project, the LVMH Prize winner replied to Ojo that he, too, had been watching Roadman content.
In an email, Ross said of Outjo: “His voice is necessary and critical. It removes noise, prejudice and fluff, providing equality and criticism — Gen Z and Two values that are missing or rarely found in millennial design culture. Ayo’s ideas and expertise are objective, not subjective.”
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Ojo says that when working on a new video project, he likes to debunk fashion truths driven by social media by doing a deep dive on his subject. For example, in the A-Cold-Wall video, he focuses on the ideas and inspiration behind the collection. “I wanted to debunk the idea that I heard that A-Cold-Wall is a brand that only makes graphic T-shirts.” Other counterintuitive stances against the social media consensus have been to claim that Alexander Wang’s time at Balenciaga was a creative success. He was particularly proud of his hour-long interview with Belgian designer Walter Van Beirendonck.
A key factor in Ojo’s growing success is his creation of long-form news commentary in video rather than written form. “YouTube works because it’s engaging. People who don’t read this will watch videos of them listening to you and be able to see the exact runway look you’re talking about. For those unfamiliar with fashion, watch the video Rather than reading articles it’s easier and more engaging.” In another departure from fashion media norms, Ojo adds that he actively learns from his comments section and incorporates their opinions into new videos , increasing the attractiveness of the community.
Photo: Ayo Ojo
become fashionable Passerby
Ojo came to fashi through a combination of personal passion and serendipitous serendipity. Growing up between London and Lewisham, Nigeria, he says he spent his youth at Diana Vreeland’s – Year Harper’s Bazaar and Classic
period of management year of the British title face and iD . “I learned a lot and came to understand that making these magazines is a craft.”
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His name is uh, fashion passerby, born in Lewisham. “I’m always a weirdo in yellow skinny jeans, Nike dunks, silver studded belts and white blinds. I’m going to dress weird. I get these guys to say ‘you’re a fashion passerby’, which is a way of saying, ‘You& #x; re-dressing in different clothes’. So, I gave it a name—even though Roadman basically means “gangster.” Relocation Working Age led him for Bernice Pan, the founder of Deploy First fashion internship in London. He had a lot of questions about how the industry worked, but couldn’t find any answers from the stylish YouTubers he was watching regularly at the time. “When I first interned, I realized that everything I was learning wasn’t on YouTube – I couldn’t find it anywhere. Like ‘what’s a buyer’ or ‘how do you make a pattern’?”
Fashion Archive Ojo’s Print Magazine
was born because, Ojo says, “I thought fashion magazines had become too commercialized. So, I decided to make a magazine about cutting-edge ideas and interesting stories – creating a collection of magazines I used to read that I once admired. The underground atmosphere. The first phase is the Lagos space program, with [Romanian designer] Alexandra Sipa, with a very interesting group of creators.” He is currently working on the second issue. Fashion Archives
is self-funded.
But if you think your interest in reading is declining, why create a written product? “I think this magazine is a niche thing and will never be as big as my YouTube channel. However, the magazine costs £, if you’re going to spend your money on books, I think you’ll read them.”
2022
Ojo is now for editorial sites including Mr Porter and Business of Fashion
and appeared on Nick Knight’s Showstudio. He’s just started posting on TikTok, noting it’s the “biggest opportunity” to grow his platform right now. After concentrating on his studies, however, he plans to seriously return to his main platform, YouTube, where he cites HauteLeMode, Fashionlover4 and Tuba Avalon as fashion accounts he follows. Before starting his course, Ojo said, he signed a sponsorship deal for his YouTube content, an arrangement he terminated in order to complete his course.
A-Cold-Wall’s Ross said he will continue to follow Ojo’s progress: “Ayo’s voice and platform explain and provide insight into the legacy of Essential needs for critical historical thinking for a new generation of designers, artists and industry contributors in the fashion industry.”
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