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HomeBusiness: Meta's Twitter killer Threads is reportedly launching Thursday

: Meta's Twitter killer Threads is reportedly launching Thursday

Meta Platforms Inc.’s answer to Twitter is coming soon, according to a new report, as Elon Musk’s faltering Weibo app struggles to keep advertisers Posts are restricted.

Meta’s META, -0.33% Threads, to be released Thursday, is expected to be based on Instagram users, The Wall Street Journal reported late Monday. Data builds that make it possible to catch on and grow fast.

Bloomberg News also cited Apple’s AAPL IPO report that the product will launch on Thursday,

-0.78% App Store.

If Threads does launch on Thursday, it could be Meta exploiting Twitter. Twitter sparked widespread user outrage late Monday when it announced it would move its popular TweetDeck viewing tool to a paywall within 30 days.

Last week, the Threads app briefly appeared on Alphabet Inc.’s GOOGL, +0.17% GOOG, -0.34% Google Play Store in some regions.

Threads allows users to port their Instagram usernames to the new platform, which essentially opens up a direct message chat on a more public forum. The Facebook parent company has been developing a text-based platform for some time.

Read more: Musk vs. Zuckerberg: Which Which Tech Heavyweight Has Won Wall Street’s Cage Race?

Meanwhile, Twitter, under new CEO Linda Yaccarino, continues to seek ways to curb the ad hemorrhage, as it says it will for subscriptions. restrictions on the content that viewers can view. Musk, who bought Twitter for $44 billion in October, said in a tweet on Saturday that verified accounts were once limited to 6,000 posts a day. For unverified accounts, that number is 600 posts per day, while new accounts can only see 300. That number was later upgraded to 10,000, 1,000, and 500, respectively.

The animosity between Musk and Meta has been growing for founder and CEO Mark Zuckerberg as Twitter’s rival app moves closer to market, Musk’s cage-fighting challenge to Zuckerberg culminated last month.

Mike Murphy contributed to this report.



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