Mobile Legends: Bang Bang (MLBB) will become a truly global mobile game as the game is approved in one of the most populous countries in the world: China.
In a document released by China’s National Press and Publication Administration (NPPA) on April 18, the game titled “Decisive Victory” has been approved. MOONTON decided to call this title by a separate name in China.
MLBB was first released back in 2016, and although it is particularly popular in Southeast Asia, it never made it to China. However, earlier this year, Moonton was licensed to publish MLBB Adventure, an RPG based in the same universe.
Now, MLBB is also entering the lucrative Chinese market. With a different name, it could be a standalone game with a different server.
Source: MOONTON MLBB launch in China could mean huge revenue for MOONTON
The biggest impact of MLBB’s release in China is the increase in revenue. China is perhaps the most lucrative market for mobile games. With a population of over 1 billion, the game has a huge market for hardcore games like MLBB. number. Honor of Kings, a China-only mobile MOBA game, is the world’s top-grossing game in 2022 with over $2.8 billion in revenue. The game will also be MLBB’s main event in the region.
PUBG Mobile was the second highest grossing game last year with over $2.1 billion in revenue. Much of it comes from a Chinese localized version called the Peacekeeping Elite.
Thus, MOONTON could be on the road to a huge business turnaround.
Will MLBB esports get a huge boost because of China?
With such a huge hardcore gaming crowd in China, the country’s eSports industry is also unrivaled. Although not due to the opacity of China’s streaming platforms on the matter Exact viewership numbers, but top mobile esports leagues generate millions of views.
Therefore, there are many esports organizations in the country
MOONTON is also sparing no effort to say that it “hopes Chinese organizations will join the MLBB global esports ecosystem as soon as possible”. “
MLBB eSports is already one of the largest mobile eSports in the world. It also has two franchised leagues in the Philippines and Indonesia. With China’s involvement, the game’s eSports scene may Leaps and folds happen.
While there are no official figures for how much money, if any, MOONTON makes from MLBB esports, China’s growing esports scene will bring A peak – especially in the long run.
This can then be reinvested into the global esports ecosystem. MOONTON is already working hard to grow the game globally by increasing investments in North America, MENA and Turkey. These regions were also included in the MLBB SEA Cup 2023 for the first time this year .
King of Glory is the only way to play
Only one thing stands in the way of MLBB becoming the undisputed king of mobile MOBAs — — Glory of Kings. This game already took on Wild Rift, but taking on Glory of Kings is a different story.
Glory of Kings is one of the most played and highest-grossing games in the world, Only in China though. The game was released in 2015, so it’s been in the region for eight years.
Stills from Glory of Kings in China
“Honor of Kings” will be released globally later this year, and MLBB will be coming to its home court in China. There is no doubt that this Two games will compete in the market.
These two games will likely have separate loyal fan bases and coexist. Nevertheless, the average MOBA mobile gamer will be in the near future. There will be a lot of action.
