For Moda Operandi, the decision to launch its beauty destination was the logical next step in perfecting what co-founder and chief brand officer Lauren Santo Domingo calls the “Moda lifestyle”. After all, the platform is known for its unique perspective on fashion and design, expressed through its trunk show models and emphasis on emerging designers. “Personally, I’m excited about the convenience of it all: being able to buy sunscreen on a swimsuit, a dreamy red lipstick on an evening gown, or a hydrating serum on a ski suit,” she says Fashion.
In typical Moda fashion, the beauty editorial was carefully curated — spearheaded by Jessica Matlin, who took over as editor in May Moda’s Beauty Director 601. A beauty industry veteran and former magazine editor, Matlin has a keen eye for helping shoppers quickly discover the best without perusing what often feels like an endless supply. “The glut of products and collections is overwhelming for everyone, even beauty directors,” Matlin said in a release. “In fact, too many good things are too many.”
That said, Matlin promises to deliver “heroes and hidden gems” of the beauty industry. In addition to cult classics from Augustinus Bader, Dr. Barbara Sturm and La Mer, brands such as Isamaya, Violette_Fr and Ourself will also be launching new pieces in the market. “Every product you’ll see has been carefully selected because it’s the best in class or uniquely inspiring,” says Matlin.
PhD. Lara Devgan Scientific Beauty Platinum Long Lash
Westman Atelier Light Up Highlight Stick
“I am not a fan in any way, shape or form shimmery highlighter,” she says. “Gucci Westman’s highlighter adds a clear, dewy finish with no shimmer.” Choose the highlighter in Santo Domingo’s go-to shade ‘Lit’ for a skin-like glow.
The Beauty Sandwich Secret Sauce
“My beautician, Iván Pol wants It’s a great product. It’s the perfect base for a radiant glow,” she points out. As the name suggests, think of it as a step between a serum and moisturizer, conditioning, repairing and protecting skin with a blend of essential fatty acids, ceramides and plant-based cholesterol. Not to mention it’s also infused with wild rose, sandalwood, jasmine and sweet orange for its healing properties.