It’s not often a black London cab takes over a New York street, but the taxi parked outside the Soho Grand Hotel last night proved to be the rare exception.
The car was printed with the logos of Mother and Bowie in honor of the LA-based brand’s capsule with the late iconoclastic British musician. This was their second (and final) collaboration, with their first release having launched this spring with events in London. But tonight would be a total New York City affair.
Inside the hotel’s Club Room, a swanky and jazzy lounge that recently reopened, stacks of vintage TVs and radios set the retro mood with dreamy flash sequences of Mother’s latest Bowie capsule campaign.
Tommy Dorfman and Candice Huffman arrived in coordinating Mother denim. The brand’s knit cardigans were another hit last night, with modeling legend Pat Cleveland and And Just Like That… star Cathy Ang sporting the chunky styles.
“We started with the ’70s now we moved on to the ’80s,” Mother’s Tim Kaeding tells Vogue of their latest capsule drop, which takes inspiration from Bowie’s 1983 Serious Moonlight tour with tees and jackets printed with concert poster and album imagery.
He and his co-founder Lela Becker were thrilled to host the event in New York this time around, though they’d only stick around for a few days before returning back to LA. “It just felt exciting after not being here for a while to return and celebrate with everyone,” says Becker.
By 8: 30, guests including Tayshia Adams, Jemima Kirke, and Parker Kit Hill gathered around the stage for the evening’s surprise performer, King Princess, who serenaded the crowd with an acoustic three-song set of Bowie covers and her original song “Ain’t Together.”
True to the evening’s ’80s theme, DJ Va$htie kept the decade’s musical vibes going the rest of the night under the venue’s famous disco ball.