NBA exec says LeBron's retirement talk was about 'controlling the narrative' | The Herd

The biggest news of the week, in the NBA and arguably in sports news, is that LeBron James is considering retirement. One thought was that the King was legitimately considering calling it a career, but others suggested he brought it up to divert the conversation away from the Los Angeles Lakers sweep. One NBA executive believes LeBron’s retirement talk is “controlling the narrative” after a disappointing sweep. Colin Cowherd digs into LeBron’s comments.

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