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Netflix co-CEO Ted Sarandos: 'Driving people to the theater is not our business'

Don’t expect Netflix to follow in the footsteps of its competitors and adopt the traditional theater model like Amazon and Apple.

“The film division is doing very well,” Ted Sarandos said on Tuesday’s earnings call. “Driving people to the theater is not our thing. Having satisfying new content brings value to our members and value to our business. No major changes to the competition.”

He also said that while it’s tempting to compare between services, other services “simply” don’t have the same size and scope.

The big streaming companies have historically focused on getting their original movies quickly available to subscribers, rather than keeping them stuck in movies for long periods of time. Apple Original Films and Amazon Studios are now changing course in dramatic fashion. But Netflix is ​​not.

To be sure, Netflix has made some form of cuts to many of its original films — especially awards shows — on the big screen over the years. But many movie theaters, including major chains, won’t show titles unless there’s a sufficient window of exclusivity (which, these days, could mean 40 to 40 sky). Netflix doesn’t tend to stick to these parameters, which means it has to rely on a patchwork of independent theater circuits.

When Amazon announced the start of its new initiative earlier this year, it announced that it would make Ben Affleck’s Air is traditionally shown in cinemas worldwide. The critically acclaimed film premiered over the Easter break and has grossed over 40 over $40 worldwide to date.

Apple Original Films followed suit by announcing that it too will be coming to theaters, with an October 2023 release date and date Ramon Sync Martin Scorsese’sKillers of the Flower Moon, starring Leonardo DiCaprio, Lily Gladstone and Robert De Niro. Like Air, the high-profile crime drama western will be in theaters for several weeks before it premieres on streaming .

In addition, Apple is working with Sony to make Ridley Scott Napoleon bigger Brilliant screen. The film, starring Joaquin Phoenix, will hit theaters in November 22, the lucrative Thanksgiving aisle’s the night before.

Last year, some thought Netflix might have a change of heart when it struck a landmark deal with a major theater chain to carry Rian Johnson’s Glass Onion: A Knives Out Mystery lasted a week over Thanksgiving, with a month-long sequel Plays on streaming. But Sarandos was quick to pour cold water on the idea of ​​Netflix embracing theatrical chains, saying 1235366107 Streaming is the go-to platform for watching movies.

Netflix’s 40 roster of original movies includes some The high-profile film, set to hit theaters in November and December, begins with David Fincher’s The Killer , directed by Michael Starring Michael Fassbender; rom-com starring Nicole Kidman, Zac Efron, Joy King, Lisa Corsi and Kathy Bates A Family Affair; psychological thriller Leave the World Behind , starring Julia Roberts and Mahershala Ali; and Zack Snyder’s space opera epic Rebel Moon .

“Because of our reach and scale, it provides the opportunity to invest in these big films and bring them to our members,” Sarandos said.




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