Today Netflix finally officially announced the long-awaited ad-supported tier, but only for the following 12 countries: Australia, Brazil, Canada, France, Germany , Italy, Japan, Korea, Mexico, Spain, United Kingdom and United States. If you think your current basic Netflix subscription is too expensive and are willing to put up with ads, you can choose a new tier, which will cost you $6. 99$5 99 per month in the US or Canada or £4 99 in the UK.
The new program is called Basic with Ads and will launch in November – specifically November 1st in Canada and November 3rd in the US and UK.
Highest video quality 720 p/HD and “average 4 to 5 minutes of commercials per hour”. At launch, each ad will be 15 to 22 seconds in length and will be displayed in shows and movies before and during playback. While most of the Netflix catalog should be included, a “limited” number of TV shows and movies won’t be due to licensing restrictions, Netflix promises it’s working on. You also won’t be able to download content if you use this plan.
There are no changes to the existing program, Basic with Ads is designed to complement Basic, Standard and Premium and lower the barriers to entry into the Netflix stable, in fact. Although we have to wonder how many people who aren’t subscribers will eventually decide to take the plunge, as a slightly cheaper tier is now available. We’ll probably know in a few months when Netflix reports how the new plan is doing.