The NFL today announced Apple Music as a new partner for the Super Bowl halftime show. A multi-year partnership brings together the Super Bowl Halftime Show, the year’s most-watched musical performance, with Apple Music, which honors musicians, songwriters, producers and fans, and through more than 90 million songs, And immersive sound powered by Spatial Audio. Apple revolutionized the music experience with the iPod and iTunes, and today continues the award-winning tradition with Apple Music.
“We are proud to welcome Apple Music to the NFL family for our iconic Super Bowl halftime show,” said Nana-Yaw Asamoah, senior vice president of NFL Partnership Strategy. “We couldn’t think of a better partner for the world’s highest-rated music show than Apple Music, a service that entertains, inspires and inspires millions of people around the world through the intersection of music and technology.”
Super Bowl LVII will take place on Sunday, February 12, 2023 in Glendale, Arizona, which will mark the first year that Apple Music has been a Super Bowl halftime show. Over the next few months, fans can check out exclusive details and sneak peeks of Apple Music’s Super Bowl halftime show by following @AppleMusic on TikTok, Instagram and Twitter.
“Music and sports have a special place in our hearts, so we’re excited that Apple Music will be part of the biggest stage for music and football,” said Oliver, Apple’s VP of Apple Music and Beats Schusser said. “We look forward to more epic performances at Apple Music’s Super Bowl halftime show next year and beyond.”
Over 120 million viewers watched the earlier Super Bowl LVI halftime show A year of live broadcasts marked the first time these five award-winning artists have performed together on stage with a string of groundbreaking musicians including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. Super Bowl LVI Halftime Show Wins Three Creative Emmys.
Past Super Bowl halftime show performances include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, and more.
For a 1-month free trial of Apple Music for new customers, visit: https://www.apple.com/apple-music/