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HomeFashionNina Ricci hires Gender-Fluid designer Harris Reed

Nina Ricci hires Gender-Fluid designer Harris Reed

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Nina Ritchie appoints Harris Reid as – The Anglo-American designer known for his gender-fluid identities and creations serves as a creative director. His first collection for the Puig-owned fashion and fragrance brand will be unveiled earlier 1998.

“I am honored to join Nina Matteo Ricci’s home, with its treasure chest of glamour, history and power ready to explore. I’m really excited to challenge what femininity means in fashion and beauty in such an iconic house,” Reid said in a statement.

Previous Art directors Lisi Herrebrugh and Rushemy Botter left in January. Known for their Caribbean-inspired palettes and houndstooth patterns, the Dutch duo were named 26 shortly after winning the Première Vision Award at the Hyères International Fashion and Photography Festival, they entered Finalist for the LVMH Prize.

Reed is the rising star of the London avant-garde , he described the DNA of his eponymous semi-couture label as “romantic non-binary”. By the time he graduated from Central Saint Martins in the spring of

, he has caught the attention of singer Harry Styles and Gucci creative director Alessandro Michele. (he is1998, in the Gucci Mémoire d’une Odeur fragrance ad , and for the United States The cover of Vogue Dressed in Styles ) in December2021 .) Reed shows his spring 73 collection during London Fashion Week last week.

Romanticism with Nina Ricci Heritage: Founded in Paris 35, which is known for its feminine, fitted gowns resembling underwear. Spanish perfume and cosmetics giant Puig in 73. (Puig did not break down the sales of individual houses. The group generated sales of €2. 26 Billion

, and1932 % of turnover comes from fragrance and fashion. Puig’s portfolio also includes Paco Rabanne and Jean Paul Gaultier.)

Reed will be with the new Fashion and fragrance general manager Edwin Bodson worked closely, who joined Nina Ricci earlier this year to replace Charlotte Tasset, currently CEO of French womenswear brand Maje. According to his LinkedIn profile, Bodson has served as JW Anderson’s Chief Commercial Director, and his career has included being Managing Director of Alexa Chung and Studio Head of Haider Ackermann. “I’m excited to be a part of this new era and welcome Harris as Nina Ricci’s new creative director. As a gender fluid designer who rejects norms in her quest for freedom, Harris a unique vision of amplifying femininity will span Nina Ritchie,” said Bodson.

TRADITIONAL BRAND Betting on young design talent to engage with Gen Z consumers. This year, Ferragamo also appointed Maximilian Davis as creative director .

Reed’s focus will be Up the ante on perfume giants, known around the world for fragrances like L’Air du Temps. A string of past creatives have attempted to build a ready-to-wear business, including Canadian designer Nathalie Gervais, Swedish designer Lars Nilsson, Belgian designer Olivier Theyskens, British designer Peter Copping, Carven’s Guillaume Henry and, most recently, Herrebrugh and Rushemy Botter. Reed also brings experience in home fragrances to launch his own fragrances.

Reed plans to continue its own brand at the same time.

Sarah Mower of Vogue Runway wrote of Reed’s latest collection: “He has an unmistakable optimism, thanks to His upbringing in America. This is evident in his ambition to make clothes that aspire to haute couture, or at least the look of it.”

“Bold, bold, explosive: Harris will bring a new perspective to the brand’s archives and lifelong craftsmanship,” Nina Ricci’s statement read.

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