Yara Flinn opens first for her brand Nomia store, mid-May. The Williamsburg boutique has offered her insights on how to best serve customers. “You don’t want to design for retail and make it so functional and business-driven, but you also want something that’s missing from people’s wardrobes,” she said. But watching her customers come in to style clothes and share their thoughts on them — asking if a top has a matching jacket or skirt, for example — helped her “build the core of the collection.”
Flynn doesn’t want to reinvent the wheel every season – spring clothes as offbeat and complex as those she has shown over the years. There were occasion pieces like a bright magenta body-hugging dress with cutouts in contrasting silhouettes, a crochet and fringed one-shoulder dress, and a green-grey ankle-length dress. Everyday pieces still have a special element, like an irregular smock over a white midi skirt or a brown plaid jumper. Flipping through the Lookbook is like looking through the wardrobe of a real, living, breathing Brooklynite.