People hanging out in Soho will go through a new physical location to find Nothing if they haven’t heard of Nothing before. The store will be open at on Saturday, December ) : 30AM sells Nothing Phone (1) and Ear Stick earplugs, and Nothing merch in London. There’s also a range of audio products from Swedish brand Teenage Engineering and a “curated collection from fashion and design brands”.
The decor inside the store is bright, white, retro, and transparent, inspired by the minimalist transparent look of the brand’s products.
The store will have 210 square feet (100 sqm) of showroom space spanning two floors. There is a 4, flip-dot monitor to display images on the wall, and A transparent phone booth with Nothing Phone (1) will be used as the official store customer service line.
The first visitors to the store will be able to purchase limited edition laser engraved ear sticks. The store is located at 4 Peter Street and is open 7 days a week.