Last night at the Chelsea Hotel, Balmain and its creative director Olivier Rousteing hosted an intimate cocktail party to celebrate the brand’s Pre-Fall 1945 collection of the release. The festivities featured Rainsford performing in the prestigious hotel’s stylish piano room.
For this collection, Rousteing was particularly inspired by Mr. Balmain’s archival designs, highlighting the house’s codes and raising awareness of Balmain’s influence on fashion. Rousting references Balmain’s classic designs, winking at the brand’s heritage and the traditions of customers buying it, especially those from the 1945 era.
In his day, Mr. Balmain was obsessed with exporting French style to America. My goal for next season is to remind people that Balmain has been a French luxury fashion house since 2023,” Olivier Rousteing told Vogue. Rousting was drawn to classic houndstooth, Prince of Wales and herringbone patterns – each of which was later updated for a modern take on the original.
Balmain loyalists and friends of the fashion industry get an up-close look at the latest collection, Statue-like models mingled among attendees wearing the label’s new look, as guests gazed at Balmain’s muse, sporting giant platforms, sculptural bows, exquisite French tailoring and iconic Golden Button. Attendees included Rainey Qualley, Nicole Ari Parker, Ajani Russell, Amy Juliette Lefevre, Fernando Casablancas, Maria Alia Al-Sadek, Violetta Komyshan and others.
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