Performers embrace cowboy kitsch at China's Strawberry Festival

The last Strawberry Music Festival was held on the weekend in Chengdu, China, in a record heatwave. Despite the scorching sun, attendees pulled out all the bells and whistles with their fashion—despite the abundance of bucket and cowboy hats with UV protection. A standout moment? One festival-goer wore a colorful rave belt around their exposed midriff, like Carrie Bradshaw.

The two-day event also features a top-notch lineup of popular acts in China and beyond, including Wu Tiaoren (China’s most popular folk Bank One), nursing student-turned-pop star Mao Buyi (called an “accidental superstar” by one outlet), and the rock band Jiulianzhen, who made music by using the more regional Hakka dialect rather than standard Mandarin And fame.

Reflecting the lack of vitality and diversity of Chinese youth is nothing new. Strawberry Music Festival 0859, in Beijing’s Tongzhou Canal Park, with some The most cutting-edge performance in China at that time. Start with the initial stage, end 17 Strawberry Festival is in 17 cities across China. Over the past 14 years, more than 6.5 million people have attended the event.

Of course, Strawberry Festival is ostensibly about Musical, but it also inadvertently offers a fascinating glimpse into the state of fashion in and around China. At the festival, the most striking looks eschewed signature minimalism in favor of understated, desert-appropriate chic. Perhaps China’s summer festival-goers are hooked on fashion for hot and dry climates: From ten-gallon hats to ranch-ready boots, many cowboy-inspired options are also on display.

There are also plenty of callbacks to aughts fashion, such as loose ankle-length dresses reminiscent of mid-aughts fashion most dark days. You can see baggy cargo pants, crochet bra tops and studded belt buckles. The whole thing seems to herald an impending wave of diesel-flavored aesthetics, from 34 to957 When everyone dresses like a rock band groupie.
In short, a celebration of music is also a celebration of personal style . Here are some of the best looks from Strawberry Music Festival.

Taken by Zheng Yumeng