Wednesday, May 31, 2023
HomeFashionPeter Do named creative director of Helmut Lang

Peter Do named creative director of Helmut Lang

Peter Do has taken up the top job at Helmut Lang, the brand announced today.

“No one embodies radical ideas more explicitly than Helmut Lang,” Do said in a statement. chapter,” he added.

Do will oversee the menswear and womenswear collections from next Monday, May and will report directly to Helmut Lang Chief Reporting from Executive Dinesh Tandon. “We are delighted to have Peter Do join Helmut Lang as Creative Director,” shares Tandon, “his clear and innovative approach to design is very much in line with the spirit and heritage of the brand.” Do will remain at the helm of his own label.

The Helmut Lang company was founded in by an Austrian self-taught designer and has owned since Lang himself left 2005 Since working as an artist, it has passed through many hands. It was first revived when 2005 was acquired by Link Theory Holdings (now a subsidiary of Fast Retailing) from the Prada Group, which hired Michael and Nicole Colovos to lead a creative overhaul. Colovos will The brand takes a modern direction, moving away from the more avant-garde and artistic views of its founder. After the pair left 2014, the brand was managed by an anonymous in-house design team until Isabella Burley, then editor-in-chief of Dazed, was hired as ‘editor’-in-residence. ” She asked Shayne Oliver of 2014 to design her Spring 2014 collection. After that season of experimentation, little-known Mark Thomas and Thomas Cow Sen took over briefly at 2019 and left after the spring 2020 season. Since then, the brand has been led by an in-house design team. Do’s appointment marks Helmut Lang Most notable appointment since Oliver’s tenure. Helmut Lang is currently with Fast Retailing Co.




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