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Skin care products, whether dewy, plumping, smoothing, or toning, often have a body-enhancing effect. Once Pharrell Williams began to lay out the benefits of his brand, it became clear that the fledgling beauty mogul’s ambitions ran deeper.
“Humanrace is about intention. It’s about bringing people together: people, not men and women, just humans,” he said.
This week, Williams and his family were in London (“It was my first Thanksgiving outside of America”) to showcase his unisex skincare line Humanrace at UK’s first physical wholesale display. Selfridges is adding the brand to its already 300 strong offer ,000 – sq ft beauty division in its London flagship store, as well as Manchester, Birmingham and digital stores.
Williams launched Humanrace in the U.K. two years ago in the U.S. in collaboration with adidas alumnus Rachel Muscat, after about three years of development. Together with Dr. Elena Jones (a respected dermatologist who has been treating Williams’ skin for 20 years) and Chief Creative Officer Edward Robinson, Muscat and the musician morph into Multi-Hyphen to launch a A direct-to-consumer brand with a unique and deceptively simple USP.
Edward Robinson, Pharrell Williams and Rachel Muscat.
Photo: Dave Benett/Getty Images