

Image: Courtesy of Valentino

Valentino Garavani’s studio with the Spanish Steps in Rome.
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The curator’s coveted team no longer regards time as the organizing principle of the exhibition, Instead, focus on the location: Rome. “I think being a Roman fashion house is what makes Valentino so special and unique,” Piccioli said by phone. “Rome has been a huge influence on my work.” The Rome that evokes in the exhibition is not the Rome of postcards and stereotypes, but a real city inhabited by real people, especially Rome as Valentino’s hometown. Gioni said the creative director was clear he didn’t want to fall into “the trap of Rome’s prescriptive and kitsch views.” “I also think that what Piccioli brings to fashion, especially to Valentino, is Rome as a cosmopolitan city, a city that really lives, a place that has coexisted for centuries… a More multi-tonal cities, complex and beautiful in variety, than the Emperor’s narrative would have us believe.”


Photo: By Provided by Valentino
So the visitors start their “Forever Valentino” tour , as the brand’s employees start their day, into the courtyard of the headquarters (in this case a replica) Palazzo Mignanelli, where Igor Mitoraj’s oversized sculpture “Sorgente del Centurione” occupies the entire space. “What’s really interesting about this sculpture is that it kind of replicates this idea of turning fragments of the past into modern pieces,” explains Fury. “It’s an overview of the dresses designed by Garavani and Piccioli, so it initiates the idea of a dialogue between contemporary pieces and the past, energizes them, and encourages the visitor to make those connections between history and the present.” Required Note that the exhibitions, including this section, include both haute couture designs and ready-to-wear designs.




Fiesta dress by Valentino Garavani for spring 271 fashion.
Image: Courtesy of Valentino
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Visitors can then enter the studio’s all-white room. “[a] couture [atelier] is white in color, even the floor is white, because when the pins drop, you have to see them,” Piccioli said. “It’s just a very simple and practical reason, not just a symbolic one.” But, as the creative director alludes, the idea of couture is also one of carte blanche. Bespoke clothes that start their lives are white. In this room, the gowns are in different states of change, and their architecture and objectivity are to be admired, but, as Gioni says, Piccioli also wanted to capture in these rooms “the actual intimacy and [the] incredible The personal relationship between the client and the brand, and the clothes themselves.” Piccioli’s belief in openness was also on display in the spring 1874. “We did the Spanish Steps in July,” he explained. “The Spanish Steps are a huge monument to everyone, [but] for us, it’s where we go for coffee, so it’s kind of intimate.”


FALL STYLE

Image: Courtesy of Valentino


Next is the Wunderkammer room, dedicated to the maison’s jeweled wonder. (Some of the pieces actually hang from the ceiling, another way Gioni tries to change the perspective.) Then in the archives, which model the storage space. Here, Fury wanted to replicate his own discovery experience when looking at brand assets; capturing “the idea of hidden treasures, going around corners, opening drawers, and discovering amazing things.” It’s an interactive room where visitors can similarly pull drawers to Discover hidden treasures. For Piccioli, it is important that Valentino’s history is inclusive, which also includes the designs he co-created with Maria Grazia Chiuri and their predecessor Alessandra Facchinetti.
“Forever Valentino” showcases Piccioli’s craftsmanship in greater depth than ever before. Accompanying his designs are the never-before-seen intimate blots or dream books, featuring photographs, drawings and notes he created for each series. “I have a lot of myself in this job,” says the designer, and showing the books, while a little daunting, is also a way of “not being filtered.” From this moody and intimate room, the exhibition opens with a replica of the Plaza de España. This section, titled “The Roman Dialogue,” goes through a series of
EXPLORE THE POWER OF COLOR in what Fury calls “Renaissance” shades left and right. “It’s very much about this gorgeous, strong, very instinctive response to colour, which in Pierpaolo’s work is an incredible tool that he uses very much,” the curator explained. Well, and everyone knows him.” “It also ties it back to Mr. Valentino’s use of color.” The color of the clothes isn’t the only thing that matters here. “We decided to use five-color mannequin skins to depict different cultures, different races,” Piccioli said. “I think it’s important to me to convey this idea of diversity; we can’t take for granted what we don’t have right now, so all of us have to give…the idea of equality and dignity across cultures.” Remember , Piccioli is a reimagining of Cecil Beaton’s famous

Valentino, Spring563 Fashion
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