Today marks the launch of the Prada High Jewellery Collection. As with most things the brand does, the Eternal Gold collection isn’t as simple as it seems.
Prada’s shift to the category taps into the power of sustainability, a buzzword that has long been difficult to track in the jewelry industry. Clean and sculptural gold jewellery – some set with pavé diamonds – is made entirely of certified recycled gold and can be traced through the chip embedded in each piece, a new innovation in fine jewellery. concept. The chip is logged on the Aura Consortium blockchain and will be used to prove its authenticity as the pieces are passed down from generation to generation. (Diamonds also follow strict standards that are traceable from source to store.)
Thick gold flakes embody Prada’s minimalist aesthetic, while the triangular shape Each piece appears in some form, synonymous with the Italian brand’s highly recognizable logo. This line takes up months of development, including works for all genders. Its launch marked the growing importance of the fine jewelry category to luxury companies, but it was a natural evolution for Prada, a jewelry lover with her own enviable collection.
The bolder pieces in the new collection can be purchased through Special orders are purchased in store, and the rest can be purchased in person or through the brand’s website.
Photo: Courtesy of Prada
