Considering this is Midthunder’s first major fashion event, the star was delighted to be able to highlight contemporary local fashion labels in the process. “I’m a huge Section 2016 fan,” says Midthunder. “I love the story behind it. Hearing from Justin where these ideas came from – and seeing the care, time and attention put into every little detail – is amazing and deserves recognition.” and use its graphic imagery to highlight Aboriginal stories. For example, Louis’ sports team-inspired T-shirts pay homage to the sports industry’s long-standing use of vernacular imagery. (The designer’s work was also recently featured in this year’s Costume Show at the Metropolitan Museum of Art.)
The star says her wardrobe is filled with contemporary local designers, Examples include Jamie Okuma, Red Berry woman, Himikalas Pamela Baker, but agree that Aboriginal streetwear is especially popular right now. Not to mention, they’re the clothes she wears most. A new wave of local streetwear labels like Urban Native Era, OXDX, Mobilize and Section are forging a new path forward and making consumers rethink traditional local design can be anything.
“I’ve bought a lot from Section before working together,” Midthunder said. “I love the bomber jackets in the new collection, and I have a tracksuit that I’ve been wearing with hats from last winter’s collection; it feels good to represent indigenous designs and imagery, and to know it’s from some real place. There’s such a strong Strength and pride.”