Wednesday, February 21, 2024
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‘Proof of Existence’ by Rona & Ofek

” ‘Proof of existence’ involves the creation of various characters, each with their unique personality and world, captured in everyday locations and situations.
The project’s theme is to normalize the weirdness within us, celebrating our differences and showcasing that they exist in all of us; we’re all strange characters who are a part of society. Through our work, we aim to make a social impact by changing the way we view others. We advocate for solidarity, open-mindedness, and greater inclusion and diversity in the media and the world at large.

The project blurs the line between reality and fantasy, combining the documentary and the staged, In addition to the characters the series contains still life or landscape images with the same bizarre atmosphere. The duality between the two emphasizes the fine line between the bizarre and the everyday.

The creation of each character involved drawing inspiration from various elements. While some parts were pure products of our imagination, our team’s collaborative efforts made it possible to bring our vision to life. Our talented makeup artist Elle McMahon crafted distinctive and bold makeup looks, while our creative stylist Bessy Huang worked closely with young and emerging designers from London to create the fantasy world of our dreams.

Other parts of the characters are heavily influenced by the models. While working with Zebedee Talent Agency, an agency that represents people with disabilities and visual differences, we had an opportunity to include the most unique and beautiful people who made this project even more special and authentic to its message.

All altered into a mixture of surrealism and truth – whether it’s Hannah dressed in an outfit built like an armchair and positioned in front of a large mansion, but also holding her own wig and cane. Myah wearing their own design inspired by their battle religious upbringing and their queer identity, or Diogo in his drag character ‘Co Kendra’ captured in his own house.

The creation process of this project allowed us freedom, being a true embodiment of creativity and self-expression. These characters fearlessly showcase their unique identities and break free from societal norms and expectations. We hope their willingness to challenge the status quo inspires you to tap into the boundless potential of your own human spirit for creative expression and individuality.”

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