By now, you’ve probably heard the term “quiet luxury,” and ironically, this soft style movement is now making more noise than anything else.
We’ve seen it on the runways: at The Row, Loro Piana, Bottega Veneta and too many others to list. We’ve seen similar iterations of the trend in the past — never forget “normcore,” the post-recession shift to understated dressing that lasted until about 2016. We’ve been at We’ve seen it on our screens: Gwyneth Paltrow’s courtroom outfit shows how minimal dressing can make a statement, and Succession (and its infamous Secret Fortune “ridiculously large” bag) embody the offense of opposites.
On the face of it, quiet luxuryisall of those things. It’s premium quality, logo-free ready-to-wear. This is minimalism with the edges removed. This is what we actually wear. But it’s so much more. Because at its core—especially when compared to other timely but fleeting trends like those at the heart of everything from ballet to Barbie to cabins—quiet luxury is not a trend; quite the opposite, in fact.
“Quiet luxury is restraint,” says extraordinary interior designer Ken Fulk. “It’s not about the style or look per se – which can be layered and bold as always – but rather a focus on quality and a commitment to making every moment count. From the daily ritual of getting up to the silhouette details of the crown molding, it’s about Investing in the fun and beauty of our everyday lives.”
Lobby area of Ken Fulk-designed home. Photo: Douglas Friedman
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