Rag & Bone is turning this year, but not many other brands are celebrating anniversaries this season with the hustle and bustle curated for their occasions. Founder Marcus Wainwright is hosting a dinner tonight at Carbone, where friends of the brand will be wearing the new fall collection. He’ll raise a toast to the milestone, noting that he’s driven home for the better part of five years since leaving the runway: Rag & Bone is for real life.
For the fall, Wainwright reiterated that message, introducing a collection of essentials the brand calls Icons, around which the rest of its products are built of. “It inspires the way we think about things,” Wainwright said of the initiative. “We always think about [our business] that way, but we don’t always make it clear that we have the perfect trench coat, or the perfect Breton striped sweater, or the perfect Western shirt. From design to marketing Throughout the process, we knew exactly what Rag & Bone was.”
That doesn’t mean there’s no ‘going from one season to the next’ Minor changes. Shoppers have gone beyond Covid sweatpants and the post-pandemic honeymoon period to splurge on party wear. Rag & Bone’s jacket business is recovering as people finally get back to the office – isn’t it time? So you’ll see a return to clipping. The houndstooth coat that Irina Shayk wears in the womenswear lookbook is sharp, and so is the menswear. Wainwright also makes room for a little fun. The creature printed on the back belt of a pair of leather pants is a logo of Fox Racing, the extreme sports lifestyle brand that almost owns 30 at Rag & Bone. Cheers to the next one .
