Thursday, September 21, 2023
HomeFashionRag & Bone Spring 2024 Ready-to-Wear

Rag & Bone Spring 2024 Ready-to-Wear

Since Marcus Wainwright’s departure from Rag & Bone, chief merchandising and design officer Jennie McCormick has been in charge of overseeing the company’s women’s, footwear, and accessories teams. She first started at the company as an intern 17 years ago and has worked her way up to where she is today. She grew up with the brand through all its stages and now considers herself an expert at Rag & Bone and its design philosophy.

New York was the source of inspiration for her collection. In a world post-COVID, she finds that people are dressing for comfort but also with a desire to look good. “Our lives are so chaotic, especially in this city, and there are so many things people must do in a day,” said McCormick. “Our collection as a whole has that element of polish, but also the ability to move and feel good.” Denim jeans and jumpsuits made from a featherweight fabric looked to have the same dimensions and texture as your classic pair of rigid jeans, but they were ultra-light, stretchy, and comfortable. They were a slight level up from the internet viral “denim joggers” from the brand, which can be everyday appropriate for the office or running errands.

Rag & Bone classic the Slade blazer came with a longer hemline to give the consumer multiple ways to wear it. In the lookbook, it was styled as a tunic with a pair of jeans, but it can also transition as a mini dress. Leather goods like bags, ballet flats, and belts had a metallic hardware detail to add a cool and tough factor to classic styles like blazers, button-ups, and trousers. “I think it’s a good expression of where our brand is going,” said McCormick. “It’s about the idea of a quiet evolution of the brand.”



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