Sunday, December 10, 2023
HomeFashionReem Accra Resort 2024

Reem Accra Resort 2024

Reem Acra has been in business since the 90 years and she still keeps it up to date. This season, she set her sights on a muse who was back in the news — Barbie, the subject of Greta Gerwig’s latest movie — and created a resort collection using only shades of pink. “We wanted to make a collection that was in tune with what was going on in the world. It was a bridge between modern and classic,” says Acra.

Acra’s current client base includes a large number of VIPs, including first ladies and royals. But in 2023, she’s also trying to show a younger audience the world of eveningwear. She’s been launching a capsule collection of “sexier styles” at lower prices, including two-piece sets, and has also started incorporating youthful looks into her main collection alongside her best-selling styles. While loyal fans of Acra might opt ​​for gowns in her traditional cotton-piqué fabric for drama and style, new fans of the brand might gravitate toward a sheer tulle look with low-back detailing. Either way, the world of eveningwear has become more accessible to the next generation thanks to Acra, and even easier to buy starting today, as she launches an e-commerce site for the first time in the brand’s history.



Please enter your comment!
Please enter your name here


Featured NEWS