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The price of broadcasting the college football playoffs is going up.
Front Office Sports’ Michael McCarthy and Amanda Christovich report that when the new TV contract goes into effect, The expanded 12-team playoff revenue could exceed $2 billion. ESPN is currently making the playoffs for four teams each year, meaning the payment is expected to more than triple.
“I think it’s going to be over $2 billion. So [$2.2 billion] is possible,” said Bowie, former president of Fox Sports Network Bob Thompson told Front Office Sports.
ESPN has been the only broadcaster of the College Football Playoffs since its inception in 2014. Expect CFP to air on more networks than ESPN during the new broadcast agreement. Fox has been one of the networks associated with potential proposals for CFP rights. Paul Finebaum @finebaum
When the College Football Playoffs expand, who’s on the air? Commissioner Sankey offered his thoughts: pic.twitter.com/oyZE9SehHa
“We cannot guarantee that we will go with multiple media partners,” SEC Commissioner Greg Sankey told The Paul Finebaum Show . “It’s certainly a possibility. But we have to understand responsibly that we need to see the actual proposal before we make a decision to assign future media rights. This is the right way to address this.”
The NCAA has had previous success in negotiating TV rights with multiple partners, with Turner and CBS teaming up to broadcast the men’s NCAA basketball tournament. The Big Ten recently struck a deal with CBS, Fox and NBC to split the football and basketball rights.