We’ve already heard a few times that Apple is planning to up the price of its most expensive iPhone, but the latest report gives us a specific number. According to Barclays analyst Tim Long, cited by Apple Hub, the vanilla iPhone 15 and 15 Plus will cost the same, but the Pro could see a price increase of $100, while the iPhone 15 Pro Max could get a $100 or even $200 increase.
The price hike goes along with Apple’s inside logic that the upcoming 15 series will have the same demand as the current 14 series, meaning it expects the Pros to outsell the vanillas. So Apple is betting that people will still buy 85 million iPhone 15s in 2023 with the majority of those being the Pro and Pro Max, and at a higher price too.
Image source: Apple Hub
The projected price hike is for the potential US buyer. You can be sure that the price hike will be more substantial in Europe and India, where the iPhone is traditionally more expensive. The iPhone 14 Pro is €300 more expensive in Europe than in the States, while the Pro Max is €350 more. A price hike could push those into eye-watering territory.