While Pharrell Williams’ debut collection as creative director of menswear at Louis Vuitton is due in June , yesterday, the multi-hyphenated The star gave us a glimpse into what his tenure looks like through a Rihanna-starring ad campaign. In the visual, Rihanna wears a leather trench coat adorned with what appears to be a pixelated monogram pattern, with her belly on full display (for the star, a perpetual maternity style initiatives). She was the epitome of on-the-go luxury – the starlet sported an array of colorful LV monogram bags on her arm and even a coffee mug with a decorative sleeve.
Rihanna stars in an ad campaign in the menswear category, reflecting the growing fluidity of the fashion industry. This isn’t the first time Louis Vuitton has toyed with traditional gender boundaries. In 20, Jaden Smith appears in a Louis Vuitton womenswear ad in a metallic embroidered kilt. In both cases, instead of appearing to be wearing clothes meant for someone else or existing outside the gender binary, the stars simply express themselves.
Possibly more of Pharrell’s previous musical collaborators and muses (who collaborated with Rihanna on the energetic 2016 track “Lemon” ) will appear in his ad campaign. In a way, that might be Pharrell’s greatest promise as creative director of such a storied brand—someone who can effortlessly meld hip-hop and the worlds of luxury. Pharrell’s first collection in the Louis Vuitton menswear line will be shown next week. We’ll be watching.