Earlier today, Samsung finally announced the date and time of its next Unpacked event, which will take place in South Korea in July . At the event, the company will unveil the Galaxy Z Flip5, along with the Galaxy Z Fold5, the Galaxy Watch6 series, and the Galaxy Tab S9 series.
Now, the company is ramping up its teaser campaign with a new “global film” for the event, representing the “second” of the “Join the Other Side” (get it?) campaign. season”. The first “season” was released last September, touting the Galaxy Z Flip4.
This model still features prominently in today’s video, but only goes up until spoiler warning, the Flip5 finally takes its place , as it was meant to be.
If you can’t watch the trailer, this is a very cinematic event, not a factory ad or video trailer like your run. In fact, it’s almost a horror movie – well, short, but still.
Apparently, Z Flip devices have an “irresistible force” to anyone who sees them. Once you see one, you can’t stop thinking about it until you buy one – it sounds corny, but the execution here is actually quite interesting.
In Samsung’s own words, Samsung’s stellar video finally discovers that “what they fear most is actually what they want most” – whether this is a subtle attack on Apple fans, we Never know.
