Photo: Courtesy of Liisa Jokinen
Although there are many street style photographers in fashion Chow, a photographer came to the fore. Liisa Jokinen, also the co-founder of the old-fashioned search engine Gem, is a local legend. Throughout the year, she scours New York City with her bulky camera, looking for people with interesting ensembles. Her Instagram account @nyc_looks is bombastic , 0 followers, and she added a topic quote about the look to make the image feel even more personalize. Jokinen also runs @hellooks, which focuses on street fashion in Helsinki, Finland (the country where Jokinen grew up).
Jokinen doesn’t necessarily have a uniform for the job. She has a bowl cut with choppy blonde hair and prefers Japanese designers like Comme des Garçons and Issey Miyake. “I love the androgynous look,” she said. That said, you wouldn’t be hard-pressed to see her in a ruffled dress and XXL hat, or a retro prairie-inspired dress in a crochet vest and mushroom knit hat. Her shoes of choice, especially during fashion week, are the humble Crocs, but with iridescent colors and bulky platforms. “I noticed they were very convenient because you never know what’s out there on the streets of New York. So I don’t need to care about [where I step on].”