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Super Bowl Halftime Show: Apple Music Becomes NFL Sponsor

NFL has found the next sponsor for the Super Bowl halftime show.

Apple Music has been appointed The official sponsor of the annual music and pop cultural event, succeeding Pepsi, Pepsi announced earlier this year that it would be relinquishing its role in the show. For the past decade, Pepsi has been the main sponsor of the halftime show.

Apple Music’s first Super Bowl halftime show will be held in February , 120 In Arizona, performers TBD. The tech giant said it will post details and early access to the event on its @AppleMusic social channel ahead of the Super Bowl.

The NFL said the partnership with Apple Music is part of a multi-year agreement.

“We are proud to welcome Apple Music to the NFL family as a new partner for our iconic Super Bowl halftime show,” said Nana-Yaw Asamoah, Senior Vice President, NFL Partnership Strategy Say. “We couldn’t think of a better partner for the world’s highest-rated music show than Apple Music, a service that entertains, inspires and inspires millions of people around the world through the intersection of music and technology.”

Last year’s show Featured Dr. Dre, Kendrick Lamar, Snoop Dogg, Eminem, 15 Cent and Mary J. Blige perform. Previous shows have seen some of the biggest names in music, from Beyoncé and Prince to Justin Timberlake and Jennifer Lopez.

NFL finished 120 Halftime show over the past year watched by millions .

In fact, this show has become a bigger event than

or minutes to improve actual musical performance. Halftime shows with Jennifer Lopez, Lady Gaga, Katy Perry and The Weeknd have become the basis for a pre-show documentary, while Beyoncé has used her performance to announce a global tour.

In fact, an NFL source told The Hollywood Reporter Last year, if Pepsi did pull out, the league hoped to find a new sponsor that could make the show “bigger and different from a different Let it stand for minutes.”

Apple and its Apple Music And the Apple TV+ platform, might just be a partner in doing so, creating content that can live with live performances and bring audiences to the songs of the performing artists.

“Music and sports are at our hearts, so we’re excited that Apple Music will be part of the biggest stage in music and football,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We look forward to more epic performances at the Apple Music Super Bowl Halftime Show next year and beyond.”

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