Barbie may not be out until July, but it’s already choking the internet. A new set of promotional images caused a stir on social media on Tuesday morning. Building on a viral trailer released late last year, the photos show the star-studded cast of the Greta Gerwig-directed film and tease their respective roles. One surprise: Dua Lipa will apparently play the blue-haired mermaid Barbie in the film.
Since Barbie debuted in 1959, the iconic character has had more than
Professions, from doctor to astronaut. This latest promotion leans toward the toy-morphing specialization, suggesting a “choose your own fighter (or Barbie)” approach. HasInsecure stars Issa Rae as President Barbie; model and actress Hari Nef as Dr. Barbie; Ritu Arya as reporter Barbie; Ana Cruz Cain as Supreme Court Justice Barbie; Margot Robbie as HBIC (Barbie in charge). Everyone has a Barbie doll. Refreshingly, while each character has coveted high-power careers, none of them wear drab power suits. Each look is a highly feminine bonanza of pink.
Of course, there are plenty of Kens too, including Ryan Gosling, Ncuti Gatwa and Simu Liu. Scott Evans showed up in what could best be described as a boisterous tailgating outfit: a white cowboy hat with a sleeveless varsity hoodie. Call it what you want, but as one Twitter user pointed out, none of the Ken dolls mention a profession, and posters for the various avatars read “He’s Ken,” “He’s Too Ken,” and “It’s Ken Again.”
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