Sweden’s socially driven tech prowess may soon spawn an e-commerce unicorn, digitizing directly to customers
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- ) Staff Matthew
Direct-to-consumer in an age where people crave personalization, digitization and trust from the brands they use (D2C)’s claim makes perfect sense. For Swedish tech companies, these three characteristics also happen to be three of their most valuable assets.
It’s no secret that D2C has stood out over the past two years. As consumers live almost entirely online during the pandemic, they have been forced to forge new relationships with brands to ensure product or service availability, offer personalization after any purchase and subscription, and offer in terms of delivery and fulfillment more variety.
In this regard, D2C is now the preferred method of building relationships for suppliers and customers. Relationships are built out of trust — trust in what is provided, trust that shared data will be used in good faith, and trust that their loyalty will continue to be rewarded.
This is where Sweden’s e-commerce offerings resonate, as a socially inclined Nation, emphasizing democratization, accessibility, equality, health and innovation. The result is that many tech startups in the country are adopting the D2C model as a way to better engage with consumers and meet their current needs.
The reason for the sudden jump? technology. As a hardware-only D2C product, it’s a fun, fitness-based entity that rivals similar pastimes on the market. But the subsequent launch of the free Boxbollen app revolutionized that proposition, promoting all aspects of community, competition, accessibility, monitoring and sharing.
Proof of Boxbollen D2C’s success comes from the company’s numerous Boxball Open tournaments, which attract Thousands of competitors
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Taha said: “We offer home sperm test kits , which is completely new in healthcare and is almost exclusively targeting female fertility in the form of IVF..
The Physics Toolkit is supported by Mojo’s Stockholm and London laboratories A team of fertility specialists, where patient samples are analyzed and then fed back digitally to the user.
“Not only has health agencies traditionally excluded male fertility from the testing process, but it’s also a serious problem for men to feel sensitive or vulnerable to being tested,” Taha said. A dedicated team of professionals liaises and completes the process, avoiding embarrassing or scary trips to the doctor’s office, which is very appealing to many men. “We can improve the accuracy with the products we develop, while Delivering the personalised and refined service that can only come from more direct, one-on-one customer interactions. In this regard, D2C is the best way for us to meet this important healthcare challenge.”
Next Unicorn
Brothers Taha and Eriksson both rely on the presence of the Swedish tech ecosystem and investor community expertise and enthusiasm to get to where they are now. And there is every reason to believe that these platforms will be even more successful in the years to come with the popular D2C model.
For Boxbollen, marketing partnerships with global celebrities and sports stars are already driving momentum. But internally, the focus is technology-driven.
For Mojo, technology and medical capabilities are already market leading, but again it is the way the company communicates and reaches people that drive its success .
Taha said: “It combines technology, entrepreneurship and solutions Societal issues that fit so well in today’s world, it really fits the Swedish style.
read more Information about tech startups
Deliciously Ella – How the brand is adopting D2C during the pandemic After: Claire MacDonald
femtech After: Linda Rosencrance IT4IT
author : Alexander Gillis
Potential demand for fertility technology identified by market research
)author:Sebastian Klovig Skelton
