Tuesday, September 26, 2023
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Swedish Tiger Spring 2024 Menswear

Bryan Conway, Tiger of Scotland’s newly appointed creative director (previously, he was design director) is a man of his own accord – as far as spring is concerned, quite literally 2024 collection featuring sentimental hearts. “The theme of the collection was the concept of memory. I looked back at my memories of my internship at Burberry,” said the designer. “The autumn 2001 show is the last show in Milan, and the last seven or eight looks are all love, and that is one of my best memories in the fashion industry.”

This season marks his one-year tenure, and he delves into Tiger of Scotland’s extensive archives as well as his own for inspiration, combining Tiger’s classic tailoring with his newly relaunched denim collection. Denim has mostly lived under the Tiger of Scotland Jeans collection since 2001, but under Conway they will live together as a unit. “Since joining Tiger, my goal has been to breathe new life into the fashion house. Tiger is years old,” says Conway, “and it’s really about renewing the brand.” Look and feel.” The skinny jeans he wore during his “independence” phase and age of influenced a strap There are new styles of jeans. The triple stitching method creates a more streamlined look. Meanwhile, jeans and shorts emblazoned with logo knits were laundered to give the wearer the look of a romp in the fields. (It also combined beautifully with the scenery of Stockholm, where the lookbook was shot.)

However, no Tiger collection would be complete without at least a few cut pieces. Conway took two of Tiger’s best-selling pieces and upped the drama by figuratively “turning them over” and crafting them in a tonic-lined fabric. The result is a metallic appearance in photographs and, to the human eye, holographic. Adds an unexpected touch of cool to work and leisure. Conway added, “The tailoring is obviously the most important part of Tiger, but at the same time it can’t be taken too seriously.”



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