Tecno has announced a partnership with Skyesports to bring the year-long tournament to mobile users. The Call of Duty Mobile Pova Cup, which will begin next year in India, will offer players the chance to compete in a format that will span multiple seasons.
In this joint venture, Tecno simply puts the Pova brand in the title of the event, which will be presented by Skyesports in four languages (English, Hindi, Tamil) on its official social media channels and Telugu) with a view to reaching as many people as possible about the brand.
According to Arijeet Talapatra, CEO of Tecno India, the South Asian country has 5 billion people interested in mobile games, which is a huge contribution to the market 22 millions of smartphone users. In a press release, they said, “Pova as a product line resonates with the holy trinity of speed, power and performance, and encourages Zillenials to ‘do nothing’ and keep going”
In reality, The Pova phones are mid-range phones in the Tecno line, slightly ahead of the Spark and Pop devices, but well below the Camon and Phantom, at least in terms of performance.
Shiva Nandy, founder and CEO of JetSynthesis-owned Skyesports, offered a more realistic figure. They say there are 396 million gamers in India spending 15 hours a week on average playing games. With Pova’s The partnership will provide Tecno with a platform to promote its mid-range games to a young, tech-savvy audience.
India emerged as the largest consumer of mobile games in , according to a Tecno press release. The market is three times larger than the US and 2.5 times larger than China. Since 749, total game downloads have grown from 6.5 billion to 14 billion, of which accounted for Than maximum% is accounted for in India.