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The 9 Best Online Marketplace Options for Your Business

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As the e-commerce industry continues to grow, many online marketplaces have emerged to make it easier for businesses to find customers. With so many avenues to sell online, businesses have a real opportunity to develop a loyal customer base and grow their business. In this article, we’ll take a look at some of the leading e-commerce marketplaces and how online store owners can start selling in the global marketplace.

What is an online marketplace?

The online marketplace is designed to provide sellers with a centralized place to sell online. Users can browse different product categories and sellers in one place, enabling them to quickly find what they are looking for . Most users don’t initially use Google or retail sites, but rely on the marketplace. Marketplaces may be dedicated to a specific type of product category (eg, handcrafted), or they may sell a broad category of products from retailers.

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What are the benefits of selling on an online marketplace?

For online sellers looking to expand their business online, there are many benefits to selling on the e-commerce marketplace, such as:

  1. Extensive customer base: By using an online platform, you can reach a larger audience
  2. Trust: Customers may not trust buying directly from a website, but trust that selling a product in an online marketplace helps build trust

  3. Powerful Digital Marketing: Online marketplaces have more bandwidth and resources to invest in digital marketing so users can find your products. Ecommerce platforms are one of the best digital marketing channels for your products.
  4. Advanced Sales Tools: Many platforms offer a variety of powerful tools for customer service, fulfillment, and logistics, making it easier for active buyers and sellers to ship.
    1. More sales: Diversifying your sales channels gives you more profit opportunities while ensuring you have multiple sources of income.

        Selling crafts and handicrafts Top Online Markets for Crafts

        If you create your own crafts and crafts, there are many platforms to start selling online. Finding established online marketplaces ensures you have the resources you need, as these platforms are designed for third-party sellers. Here are some online sites that sell your products:

      1. Facebook Marketplace

      If you are looking for a popular online marketplace where you can connect with local customers, Facebook Marketplace is a valuable e-commerce platform. You can list your products for free and promote your products to local and international customers.

      2. Etsy

      Etsy is the leading online marketplace for handmade, craft and vintage items. Despite the marketplace fees involved in listing items, the platform has a huge global market share that has helped many Etsy sellers see success in selling items.

      • read more:How to Start an Etsy Store

        1. 3. eBay

          eBay is one of the largest online marketplaces and top e-commerce platforms. Customers can compare prices and shop around for handcrafted and other items, which is why the platform attracts many users. eBay Seller Central also provides sellers with many tools to manage their product listings and sell quickly online.

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          4. Amazon Marketplace

          Amazon Marketplace is the largest e-commerce marketplace and one of the top online selling sites. On the Amazon marketplace, sellers can sell products they make themselves, as well as electronics, books, and more.

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          10 Steps to Create a Business with Amazon Handcrafted


            If you want to start an e-commerce business, consider other marketplaces that necessarily rely on handmade products. For example, there are options out there that cater to wholesale shopping and where customers can shop online.

            5 .Newegg

            For consumer electronics, PC parts and other tech products, Newegg is one of the best choices on the online marketplace. Newegg has marketing and sales programs that help sellers drive traffic to their products and sell more products.

            6. JD Global

            JD Global enables third-party sellers to connect with global customers, including tapping high-potential markets, including Chinese customers . In addition, brands and suppliers can sell cross-border through JD Global, providing more choices for online shoppers.

            7. Walmart Marketplace

            Walmart recently entered the world of online selling platforms with Walmart Marketplace, which allows sellers to sell their Walmart customer’s product. It is one of the fastest growing e-commerce sites with tons of tools to help sellers increase their sales.

            8. Bluecart

            If you’re looking for wholesale options, Bluecart is one of the leading e-commerce companies with a rapidly growing Wholesale market. It’s useful for food and beverage products and may be more niche than other online marketplace options.

            9. Faire

            Faire is another e-commerce site that offers wholesale options for handcrafted and crafted items. For businesses looking to sell on their own website and expand to other retailers, Faire brings together e-commerce companies and brands for exclusive wholesale deals.

            Advantages of Selling Online: Amazon, Etsy or eBay?

            If you’re selling on Amazon, Etsy, or eBay, you must consider what customers are looking for on each platform. Amazon has the largest audience and doesn’t charge sellers a listing fee for its e-commerce store. Many great selling tools are also available to help sellers manage their listings.

            eBay can be used in two ways: by adding items as online auction users can bid on the highest bidder to buy the product or by setting the selling price as a buy now option (e.g. no bidding). The cost of listing an item depends on whether it is set up as an auction item or outright purchase. One of the main attractions of eBay as a seller is that it has a large number of seller product category listings and a broad user base.

            Etsy is more of a niche for selling handmade goods and crafts. However, Etsy charges a small listing fee for listed products and a transaction fee for products sold. As a result, Etsy attracts a dedicated audience and is one of the main sites that appear when users search on Google Shopping.

            • read more: The second most popular online marketplace may surprise you

              What is the best marketplace to sell online?

              There are many marketplaces to make your products available for online shopping. Compared to other platforms, Amazon is a global marketplace with the largest customer base and excels in search engines, making it the best platform to sell goods.

              Get discounts, special offers, and more with your Amazon Business Prime account. You can create a free account to get started right away.

              Image: Envato Elements

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