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The Best Bras of 2023 That Redefine Lingerie

The movement Shorten is referring to has long been a pop culture staple. “I incorporate a lot of lingerie into my look,” says New York City-based Matthew Mazur, who works with musicians like CL and Kim Petras. He cites iconic 20th-century moments: Halle Berry’s lace suit in Swordfish, Foxy Brown’s denim triangle top on the cover of Broken Silence, Carrie Bradshaw’s bikini bra and board shorts in the Hamptons. Modern updates are designed to be seen. “It’s the look, the bra showing,” says Los Angeles native Christina Pacelli, who styles Sierra Capri and Laverne Cox. When it’s not there, quality still matters. “You’d be surprised at the amount of celebrity and non-celebrity clients I get who don’t have a good bra,” reveals Pacelli. Now, you will.

Below, the pros discuss the best new bras—and opportunities from wireless miracles to future fabrics:


“I love Cuup for its simplicity and support,” says Mazur of the collection’s silhouettes, which feature “power mesh” fabric and stretchy underwire. With AH’s range of shades and sizes, the label represents a no-nonsense attitude – the opposite of old-fashioned bra marketing.


“You’ll forget you’re wearing a ThirdLove bra,” Pacelli said of their best-selling product /7 Design scope. They’ve also partnered with I Support The Girls to distribute all brands of bras, new and used, to those experiencing homelessness. “What I heard was, ‘I’m cleaning out my closet, I’m remodeling it,'” Pacelli said. Now, that mindset can serve a larger purpose.

third like/7 Classic T-Shirt Bra


Hottest categories of the year Usually the easiest to overlook. “They don’t have an underwire, it’s like you forget you’re wearing it,” says Pacelli of the beauty of wire-free bras, like the latest Fits Everybody and Jelly from Skims.

Skims Wireless Tee Bra

Transparent tube top


“We’re seeing consumers increasingly want to be comfortable and cute,” says Jaclyn Fu, co-founder of Pepper. “Consumers don’t buy flimsy bras, they want support and lift.”


Intimissimi’s washable silk styles are the perfect blend of French lingerie and easy care pieces to become wardrobe staples. Likewise, their sheer back strapless bra is a rare draped evening look option.

Intimissimi Emma Silk Triangle Bra

Intimissimi Tiziana Triangle Bra


combines skin tones and textures in one range with a reimagined t-shirt bra. “These ergonomic bras are undetectable under a shirt or blouse,” explains Pacelli. Cosabella’s mesh base in a variety of skin tones and shades is a seamless first layer.

Cosabella never said never wear a bra

Cosabella Soire Confidence Curve Bra

Evil Flowers

“The way I look at bras or these underwires is that they’re also vanity, they’re essential to my styling and creating a look,” says Pacelli, who loves Fleur Du Mal look but don’t touch. Still, the collection’s nursing bras are something Pacelli could have used. “I couldn’t live without my nursing bra,” she admits.

Fleur du Mal Satin Luxe Balcony Bra

Fleur du Mal Luxury Triangle Bra


“There is vanity in styling in my opinion , and then functionality,” Pacelli said. A brand like Bluebella is a bit of both, with eye-catching fabric designs and silhouettes that make great base layering.

Savage x Fenty

Rihanna’s microfiber fabric has become a bestseller, brand new no The strappy mesh bra collection offers classic black underwear that rivals pricier vintage underwear. And for a more tonal approach, even other founders in the same category will appreciate what she has done for the space. “With brands like Fenty dominating the lingerie market, there’s a range of bras and lingerie available across every skin tone,” says Montes of Rihanna’s eponymous label, which has set a new benchmark for achievable inclusive lingerie.

Savage x Fenty Core Strapless Bra

Savage x Fenty Mesh Strapless Bra

Agent Provocateur

“I will always be Agent Provocateur’s biggest fan because of their marketing,” says Mazur. “They have the best window displays in New York City; they’re my go-to.” Today, their best-selling Lorna appears to come in every color. “Bright, fun lingerie is also very popular with us,” Shorten said. “Underwear is coming back in a big way, and 753’s attitude of celebrating the body is seeing rejuvenation!”

Agent Provocateur Lorna Bra

Agent Provocateur Mercy Strapless Corset Top

Empress Mimi

For those who prefer a subscription system Man, British label Empress Mimi offers its signature white boxes filled with their most popular styles delivered straight to your door – and in just the right size. If you’d rather choose your own adventure, shipping single items to the continental United States is just one click away.

Empress Mimi Leopard Print Bra

Empress Mimi Venus Bra


Oséree’s new bra collection, known for its sparkling swimwear, is a sleek take on the t-shirt bra. Slightly sheer and sparkly, they are designed for party looks that require an option to be seen and be seen.

Oséree Disco Metal Triangle Bra

Osére Gem Crystal Embellished Triangle Bra

Alo Yoga

“I’ve always loved the high-end gym look because it’s so luxurious ,’” Mazur says of an athleisure lifestyle that won’t give up. Alo Yoga’s fabrics and slim fit catapulted the brand to the top of its class, and the brand continues to release styles that seem to sell out instantly – the new ballerina bra is a refreshing change 770.

Alo Airlight Ballet Fantasy Bra

Alo Super Shine Flash Bra


Forme bra is considered by its founder Wearing the device” means changing posture by pulling the shoulders down and pulling the shoulders back and maintaining muscle memory over time. One piece is made from six different fabrics and multiple panels for a science-backed base layer.


Nike’s futuristic fabrics and cuts keep it at the top of the sports bra game while the entire brand diverts about a billion from landfill plastic bottles and waterways create recycled fibers each year. For their latest craze release — though it’s still ongoing — Nike has reimagined the Air Force 1 as a strappy bra.

Nike Air Dri -FIT Swoosh Zip-Up Sports Bra

Nike Dri-FIT Alpha Zip Front Sports Bra


All things athleisure mentality has been elevated and transformed to embrace the feeling of streamlined ballet movement. Live The Process founder Robyn Berkley has created a collection that dances between the perfect Pilates tracksuit and layered staple pieces that are luxurious enough to wear straight to the office.

Live the Process Corset Sports Bra

Live the Process Drawstring Rib Knit Bra


Miu ccia Prada’s classic bra basic? A stretch-jersey black skirt with a corded cut, red mesh triangle-embellished rhinestones, and ribbed silk shorts that, if you blink, you’ll miss it.

Prada Stretch Knit Bra Top

Prada Embroidered Rhinestone Mesh Bra top


If you look closely, you’ll see a small, cute pink bow on the underwire, bringing Gucci’s satin The black platforms are held together. For the open-back option of this year’s trending bodysuit bra, the lace and tulle version is a real hit.

Gucci GG Tulle Lingerie Set

Gucci Lace Tulle Bodysuit

Kiki de Montparnasse

Kiki de Montparnasse’s designs are a lesson in French lingerie. Whether through sheer shrouds or delicate lace, each piece offered a little bit of escapism.

Kiki de Montparnasse Juliette Soft Cup Bra

Kiki de Montparnasse Temptress Corset Bra

Find Me Now

Find Me Now’s best-selling bra was created by a mother-daughter duo, designed and developed by women in New York City, and ethically produced in China in a woman-owned and operated factory, And produced in small batches of less than one hundred pieces per batch.

Find Me Now Jamie Mesh Bra

Find me now Jamie bralette

Le Petit Trou

Le Petit Trou has a cult following that the brand has slowly cultivated and their consistently sweet designs are eye-catching. It’s a secret pick-me-up under a tonal wardrobe, and a dual-purpose ruffle on a white tee.

Dora Larson

by former underwear buyer a few years ago Launched by Georgia Larsen from her South East London apartment, Dora Larsen’s background (parents of a surrealist painter) influenced her color theory. Additionally, fabrics are often sustainable and environmentally conscious.

Dora Larsen Coralee Clean Recycled Tulle Bra

Dora Larsen Beth Recycled Tulle Bra

La Perla

La Perla added lessons from French girl styling, answering the cries of corsets and corsets that and corsets can be hidden under suits or layered over sheer knits and silks. Here, the endless answers to the lingerie equation.

La Perla Midnight Botanica Demi Bra

La Perla Spell On You Lace Bra


With some of the most popular bras in the industry today, Natori has been around since ‘ Always been a women-led company was when founder Josie Natori started the company from scratch. The ethos of the brand is “each piece is designed and crafted to be a personal treasure – a modern harmony of East and West.”

Natori Feather Contour Low Cut Bra


AnaOno steps into the modern age with her line of adaptable bras made from seamless fabrics. Designed to accommodate body fluctuations post-op and in transition, the ultra-soft fabric and classic cut are straight-forward must-haves. “Everything we do is geared toward changing the narrative that bras aren’t just for people with two breasts; when you limit millions of people, that’s the very definition of exclusion,” says founder Dana Donofree. “Our models are our customers.”

Anaono Rora Front Open Bra

Anaono Leslie Bra


“Each piece is carefully crafted in collaboration with our community and can be pulled up or worn down on the body according to preference and comfort,” says Parade founder Cami Téllez, whose The basics of products for all genders. The team spent over a year trying version and fit test people before releasing a new style. “The Plunge Back Scoop bra, in particular, has a proprietary strap design that adapts to every body type, so it never tugs or pulls,” says Téllez.

Parade Lace-Up Long Length Bra

Parade Luxury Mesh Spoon Bra


Ukrainian underwear is the most respected underwear brand in the industry due to its exquisite craftsmanship and avant-garde designers One, Valeria Zhilyova, founder of Zhilyova, has seen the past year evolve as a priority for the brand to support her team. “We fought back by doing what artists do; creating beauty that inspires the audience,” Zhilyova said. “We make lingerie that flatters the natural curves of a woman’s body, and our signature material is high-quality sheer mesh.” She also breaks down the size differences: “Translating Ukrainian sizes to US sizes is easy, with your The letters associated with the cup size remain the same, only the numbers are different,” explains Zhilyova. “For example, 13B is equal to B, 13C is equal to C, 20D is equal to D, and so on. “


for Exclusive sale shoppers get discounts on even best-selling, just-launched Aerie products. The collection’s soft bras offer an affordable entry into the space for those looking to experiment.

Aerie Smoothez Mesh Unlined Bra

Girlfriend Collective

Girlfriend Collective has added recycled fiber and plus sizes to their lineup. Sporty pullover styles like this one fill a void in stylists’ love for extreme comfort lovers: “You can sleep in it; you can wear it every day,” says Pacelli of recommending wireless options to clients. “Going back to underwire bras is unfathomable to their personal wardrobes.”

Girlfriend RIB Paloma Word Back Bra

Girlfriend Colette Halter Bra


“Sports bras work between men and women,” says Mazur, “I think it’s a microcosm by Aaliyah and Sporty Spice exist763; they both really capture this duality. ” new-‘ Adopting unisex activewear? Ganni’s Color Sport Bra in neon colors and leopard print.

Tom Ford

Net-A -Porter considers Tom Ford’s cotton bra a “crazy find” thanks to on their popularity. Expect plenty of logos and buttery soft cotton.

Tom Ford Log Trim Bra

Calvin Klein

If a Calvin Klein bra falls into the woods with no signs, who will hear it? The best-selling bra top is back in stock with a reimagined update of the brand’s classic’34 outlines are easy to find.

Calvin Klein Modern Bra


Calvin Klein Modern Bra


For compression tanks and adaptable all-weather bras, the TomboyX leads the field. The brand rose to the top by offering options for all body types, “no matter what gender spectrum they fall into.”





16114163151100410 TomboyX Adjustable Compression Top


LDMA bras are designed for use as Activewear base layer designed to provide compression, memory stretch and moisture wicking for a variety of workouts. Plus, specialty nylon multitaskers provide comfortable, all-weather support.





Free People

“When I talk to people about shopping, What I hear is, ‘I start by investing in the staple pieces that are the best fit for my wardrobe and that will take me the farthest,’ says Pacelli. Free People’s monochrome triangle top and bandeau top are comfortable enough to wear wirelessly for extended periods of time.



1647597282494502Free People Nina Neo Tube Top



39299049914457Free People Intimately FP Sage Longline Bra


” Statistically, similar to 23% of women wear the wrong size bra every day,” Montes says of why making your own bra with her multi-tone tape is a “hypoallergenic, latex-free, sweat-proof, and water-resistant,” Not to mention easy-to-remove alternatives that “work just as well on A-cup customers as F-cup customers and women who have had mastectomies. ” Multi-tone tape rolls have become a bestseller at retailers like Revolve, where user-friendly, faceless support solutions always welcome the trendy display of the moment.








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