proves, if need be , that CES has been turned into a car show with the 2023 opening keynote, presented by BMW, And featured its color changing i Vision Dee concept. Herbie, Kit, and, yes, Arnold Schwarzenegger were among the partners who pushed onto the stage.
Once the show began, traditional giants including BMW, Audi and Volkswagen shared automotive tech companies like Harman, tier-2 suppliers like ZF, and Zero Experiments. Startups like Zero Labs are electrifying classic cars. There was even a co-brand Afeela that sounded like a Gran Turismo exclusive in the form of Sony Honda Mobility and its new cars a few years ago.
With more automotive news coming out of CES this week than a dedicated 2022 LA Auto Show, it’s perhaps no surprise that the future of traditional auto shows is at hand. In this episode, automakers and tech companies have grown closer, showing more clearly how they will work together and, most importantly, how they will need each other to survive.
So, here are WIRED’s automotive tech highlights at CES 2023. The company, which unveiled its first concept car at CES 2020, now has a manufacturing partner in the form of Honda and a brand name: Afeela. The first Afeela models will be available for pre-order in the US in the first half of 2025, with the first customer cars arriving in spring 2026, Sony said.
Sony said the car on display had 45 sensors, as well as a digital display on the front bumper, lidar for autonomous driving, and 3D graphics by Epic Games, creators of Fortnite, using Unreal Engine . The first Afeela car will apparently use Qualcomm’s Snapdragon “digital chassis,” a new car platform that integrates telematics, connectivity, driver assistance, and autonomy. Other car brands will also use the Qualcomm chassis.
BMW i Vision Dee
BMW at CES shows off new concept that can change the color of its exterior in seconds car. The body is covered by panels, just like the screen of your Kindle e-reader. Up to 32 shades are available on this prototype, and gradient patterns can be created to blend from one shade to another.
Inside, the i Vision Dee has what BMW hopes is the future of head-up display (HUD) technology. Instead of a traditional dashboard display, an interface is projected across the windshield, and the driver can choose from five levels of immersion, from a simple, shallow driving and vehicle information strip, to an entire screen showing the virtual world.