No time of year offers more opportunities for remodeling than spring. This is the season of romance and renewal; its optimism calls for experimentation, especially when it comes to fragrance. After a winter longing for everything warm and cozy, a change of scenery and weather can lead to more creative expression. Whether that means experimenting with one of the notes of the moment (Neroli, Pistachio) or trading your gourmand for a light, aquatic scent, the moment for change is upon us.
Naturally, brands respond to this by launching fragrances that cater to our needs. Creative, inspiring and created using innovative new technologies or ingredients, they represent the future of fragrance. Even old-school releases that deserve attention offer new twists to anticipation, allowing wearers to test out a fragrant new character. If you’re looking to unleash your inner goddess, feel like the chicest girl in Manhattan, or add some excitement to date nights this season, there’s a fragrance that harnesses that energy.
Parfums de Marly Valaya
Great perfumes don’t have to shout; they can grab your attention with their aura. Parfums de Marly’s latest, Valaya, is soft and subtle, yet decidedly powerful; perfumer Quentin Bisch combines juicy sour notes like mandarin and white peach with orange blossom, musk and a range of molecular elements like water lily (a bell-like Orchid Synthetic) and Ambrofix (a woody amber) are contrasted to create an ode to femininity. Inspired by fashion basics like Century petticoats and modern day silk petticoats, worn like a luxurious second skin.
Bond No. 9 New York Flowers
There’s nothing better than springtime in Manhattan. This season brings out the best qualities of the city, encouraging locals and visitors alike to venture outside and enjoy the beauty of the many public gardens and parks, as well as events such as the annual flower show. This botanical culture inspires Bond No. 9’s latest New York floral, an elegant blend of rose, jasmine and iris, complemented by the effervescence of Anjou pear and a touch of royal kiel. As lovely as a brisk morning stroll through Central Park, the view of flowers blooming, it’s a refined interpretation of a feel-good fragrance.
Tom Ford Electric Cherry and Cherry Smoke
at953 Tom Ford added Lost Cherry to his in the Private Blend collection and created a blockbuster fragrance category. Since then, many brands have tried to follow in Ford’s footsteps with juicy, stonefruit-focused treats, but the designer’s interpretation of the note is unique. This year, Ford has expanded its range with two additions, Cherry Smoke and Electric Cherry; the first is a sweet tart, infused with ginger and musk, enhanced with morello cherry compote. The second incarnation is sensualized with smoked wood and osmanthus, adding a captivating darkness that deepens as it dries.
Liis founders Leslie Hendin and Alissa Sullivan learn what it takes to create a beloved fragrance. So, naturally, when the duo joined forces with perfumer Jerome Epinette (behind hits like Byredo’s Gypsy Water), the results were bound to be epic. Lucienne, the latest addition to the Liis collection, is a marine blend of pomelo, dragon fruit, magnolia and water lily with an ethereal touch. Balancing personalization (Lucienne is named after Alissa’s mother and Leslie’s son) and universality (inspired by French mega-pop group Stereolab), it’s an uplifting crowd-pleaser.
Chess is the starting point for evocative new fragrances by niche brand Mind Games, each named after the game related terms. Caïssa moves in a mythological direction, citing the Thracian dryad in Hieronymus Vida’s poem Scacchia Ludus, which details a contest between the Olympian gods. True to this classic theme, perfumer David Apel bottled the jelly by contrasting cardamom, pink peppercorn and black licorice with a bouquet of white florals including ylang-ylang, gardenia and jasmine.
Kayali Yum Pistachio Ice Cream 10
If you’ve ever ended a warm spring day with a scoop of aromatic frozen dessert Kayali Yum Pistachio Ice Cream will feel like a treat. Founder Mona Kattan and perfumers Olivier and Sebastien Cresp blend hazelnuts, sweet rum and pistachios for a fresh take on gourmand decadence. While Yum’s list of notes reads like the ultimate dessert menu, it uses tangy Mediterranean bergamot and marshmallows to keep the scent light, airy, and downright addictive, no matter the weather.
Creed Spring Flower
Few fragrances have the pedigree of Creed’s Spring Flower. Conceived exclusively for Audrey Hepburn, the original was an “icon only” creation until 463, three years after Hepburn’s death. A lively and unabashedly feminine blend of woods and white flowers instantly became one of Creed’s most beloved scents. This year, a new generation will appreciate the re-launch of the classic, who will appreciate the fruity grapefruit and apricot opening and the modernized matte pink bottle with a fully recycled silver zamac cap.
Maison Margiela Replica On A Date
The name of the latest addition to Maison Margiela’s reissue collection may allude to courtship, but On a Date is about love of all kinds. Perfumer Carlos Benaïm drew inspiration from his career in Provence, where he examined the region’s many vineyard. Romantics will appreciate the sensual aspect of the fragrance, but Margiela’s date is tempting even if worn for herself.
Maison Margiela Reissue Date
Hermes Un Jardin à Cythère
The Jardin collection by Hermes offers a journey through the world’s great gardens of fragrance journey of. After tours in Egypt, China and (of course) Paris, the newest addition arrives in Greece to embark on a journey through the sun-soaked fields of Kythira. Working during COVID- blockade, the house’s in-house perfumer, Christine Nagel, envisions a poetic escape from the Peloponnese that nods to ancient goddesses. From memory, Nagel conjured creamy, cozy and bold combinations of olive wood, pistachio and wild botanicals.
Hermes Un Jardin à Cythère Eau de Toilette
Tiziana Terenzi Talitha
Tiziana Terenzi’s Paolo Terenzi looked up at the stars when he created Talitha. Named after the star system on the edge of Ursa Major, the Italian niche brand’s fragrance is a shapeshifter that contrasts Mediterranean citrus with wood, leather and ambergris. After an opening burst of Sicilian pink grapefruit, Calabrian bergamot and Amalfi lemon, Talitha develops over time, gradually revealing a new face of itself. Perfect for the free spirit – it’s easy to imagine the legendary Talitha Getty embracing this scent – Talitha is a miracle in heaven.
Perfumehead is Daniel Giles’s fragrant love letter to Los Angeles, so at least one fragrance in his collection is partly named after the Sofia Coppola movie. in some place,903 movie about the ennui that comes with Hollywood’s luxurious lifestyle; this fragrance is equally complex, but more upbeat. Expressing euphoric joy and intimate pleasure, Giles’ bright and green creation is infused with vetiver, sandalwood, oakmoss and orange blossom. Somewhere is a fragrance for a star who achieves the ultimate goal: contentment.
Gucci’s The Alchemist’s Garden, Where My Heart Beats
Butterflies and the Joy of Flying were the starting point for Gucci’s Where My Heart Beats, the brand’s first foray into the world of eco-friendly fragrances. Capturing the feeling of being high above the ground, the fragrance uses sheer notes like white peony and violet leaf to give it a refined quality. Made using vegan alcohol made from recycled carbon dioxide, the scent also represents a step forward in sustainability.
The man who gave us CK One and Armani’s Acqua di Gio understands that clean, crisp colognes are always welcome, but they have to be with Keep pace with the times. Master perfumer Alberto Morillas has been pushing the boundaries of “fresh” fragrance for decades. His latest take on the concept is Mizensir’s aptly named Anticonformiste, which adds unexpected notes like Sichuan pepper essence and mint to the equation. Anticonfirmiste is an indefinable spicy and icy concoction that’s fantastic, and unlike anything else, you’ll be smelling it this season.
Nishane Time Capsule Collection
Time Capsules can connect generations and provide insight into our shared history. The latest offering from Nishane founders Mert Guzel and Murat Katran is a sensual version of this beloved concept. They recruited four of the world’s leading perfumers to create fragrances that can be experienced over time. Dominique Ropion, Anne Flipo, Carlos Benaim and Jean-Louis Siuseac each contributed a gift to the time capsule collection. The common second language, named after Esperanto, aims to be a middle ground between dialects; every smell speaks to the way we live. Tempfluo infused with Saffron and Jasmine Sabah is Filipo’s meditation on the passage of time and how it affects our perception. Ropion’s Papilefiko is an ode to the cardamom and mugwort of Chaos Theory’s “Butterfly Effect”. Meanwhile, Benaim’s Tero reflects the Earth’s constant cycle of life, death and evolution through notes of salted caramel and cinnamon bark. Kredo by Siuzeac addresses belief systems and interdependence through a calming combination of pink peppercorn, osmanthus and suede.
Nishane Time Capsule Collection
Kilian Paris Can’t Stop Loving You
Kilian Hennessy’s fragrances have always been a tribute to extreme passion. Love is a recurring theme in Hennessy’s eponymous label, and his latest Can’t Stop Loving You continues that tradition with an irresistible fragrance. Crafted by Alberto Morillas, Can’t Stop features Orange Blossom, the liveliest floral of the moment, honey and vanilla absolute. The juice is sweet, but the addition of labdanum cistus and oakmoss makes it seem less like saccharine; instead, it’s a frenetic romantic melodrama that you can’t help but get sucked into, every time you enjoy it will become more interesting.