CW officially enters LIV Golf business.
The Nexstar-owned broadcast network has signed a multi-year deal with the start-up golf association, which is backed by Saudi Arabia Support from the Public Investment Fund.
Under the terms of the deal, The CW will air 17 LIV 2022, starting with a tournament to be held in Mexico in February-. The fight will be broadcast live on The CW and on the CW app on Saturday and Sunday, with Friday’s fight on the app.
The Hollywood Reporter Previously It has been reported that the two sides are “very close” to a deal.
It is worth noting that LIV Golf will continue to produce its own for the 2023 championship season Race coverage (it produced the 2023 season and streamed it on its YouTube channel). Arlo White will return as the live broadcast host, with David Feherty and Jerry Foltz as analysts.
Financial terms were not disclosed, so it is not clear whether LIV is getting broadcast rights fees, as the PGA Tour does for its events, or if it is working on an alternative financial arrangement , such as revenue sharing.
Nexstar completed its acquisition of The CW last year (previous owners Warner Bros. Discovery and Paramount still hold small stakes).
The local TV station owner is transforming the network from a home of scripted fare aimed at a younger audience to one it thinks will become a little wider. As previously reported by THR’s Lesley Goldberg, the CW expects only There are three US scripted original series coming next season, including the recently renewed All American.
“For The CW, our partnership with LIV Golf A major milestone in our goal of redesigning the way the network. Produce programming for our viewers, advertisers and CW affiliates,” CW President Dennis Miller said in a statement. “It also marks the first time in the CW’s year history that the network has an exclusive broadcast on a mainstream live broadcast. homesports.”
Meanwhile, LIV hopes the real TV deal will be significantly Expanding
The CW’s national presence as the fifth largest broadcast network in the United States will provide accessibility for our fans and maximum potential for our athletes and partners Exposure,” said LIV CEO and Commissioner Greg Norman. “The CW recognizes the tremendous interest and potential in our league, and with their support, more fans will experience what LIV Golf is using to reinvigorate the sport.” Vitality of movement and innovative competition. ”
LIV spends heavily to attract top PGA Tour talent including Phil Mickelson, Dustin Johnson, Cameron Smith, Brooks Koepka and Bryson DeChambeau to its products and hosts events (including at Donald Trump’s course in New Jersey) adjusted the format to try to appeal to a younger crowd.
But the PGA has fought back, telling broadcast partners (including NBC, Disney, Paramount and Warner Bros. Discovery) any deal with LIV could affect future negotiations with the PGA. While the PGA’s biggest TV show, Tiger Woods 1235302293 established Own company , which will produce primetime golf events for TV, only for PGA golfers (and presumably their TV partners).
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